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After Steve: Comment Apple est devenue une entreprise à un billion de dollars et a perdu son âme

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Lieu : Bensalem, Pennsylvania, États-Unis
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Numéro de l'objet eBay :404938303833
Dernière mise à jour : mai 27, 2024 03:26:21 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Entièrement neuf: Un livre neuf, non lu, non utilisé et en parfait état, sans aucune page manquante ...
ISBN
9780063009813
Book Title
After Steve : How Apple Became a Trillion-Dollar Company and Lost Its Soul
Item Length
9in
Publisher
HarperCollins
Publication Year
2022
Format
Hardcover
Language
English
Item Height
1.2in
Author
Tripp Mickle
Genre
Biography & Autobiography, Business & Economics
Topic
Industries / Computers & Information Technology, Infrastructure, Management, Corporate Finance / General, Science & Technology, Corporate & Business History
Item Width
6in
Item Weight
23.7 Oz
Number of Pages
512 Pages

À propos de ce produit

Product Information

From the Wall Street Journal' s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants--Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO--and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve . His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0063009811
ISBN-13
9780063009813
eBay Product ID (ePID)
28057244416

Product Key Features

Book Title
After Steve : How Apple Became a Trillion-Dollar Company and Lost Its Soul
Author
Tripp Mickle
Format
Hardcover
Language
English
Topic
Industries / Computers & Information Technology, Infrastructure, Management, Corporate Finance / General, Science & Technology, Corporate & Business History
Publication Year
2022
Genre
Biography & Autobiography, Business & Economics
Number of Pages
512 Pages

Dimensions

Item Length
9in
Item Height
1.2in
Item Width
6in
Item Weight
23.7 Oz

Additional Product Features

Lc Classification Number
Hd9696.2.U64a675
Reviews
[An] insightful debut, an unsparing take on the company's post-Steve Jobs era....There has been plenty written about Jobs and Apple; this sets itself apart with its shrewd look at how and why the company's culture shifted. Apple devotees and skeptics alike will find much to consider., A dynamic, eye-opening debut... Tech enthusiasts will find this meticulously researched report great fodder for debate on the future of Apple as a tech leader. A focused, perceptive assessment of the evolution of Apple's alchemy., "Mickle penetrates the veil of secrecy shrouding one of the great dramas of modern business history: how Apple not only survived but thrived after the death of its brilliant, charismatic founder--and at what personal cost to his successors, Tim Cook and Jony Ive. After Steve is both a feat of reporting on what may be the most secretive company in the world and a gripping narrative that brings readers inside the "Spaceship," Apple's futuristic headquarters."
Lccn
2023-276699
Dewey Decimal
338.7/610040973
Intended Audience
Trade
Dewey Edition
23/Eng/20220422
Illustrated
Yes

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