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Innovation Stack, The by McKelvey New 9780593086735 Fast Free Shipping..

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Dernière mise à jour : mai 28, 2024 18:21:06 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Entièrement neuf: Un livre neuf, non lu, non utilisé et en parfait état, sans aucune page manquante ...
Language
English
Author
Jim Mckelvey
Publisher
Random House USA Inc
PublishedOn
2020-03-12
UPC
9780593086735
ISBN
9780593086735
EAN
9780593086735
Publication Year
2020
Type
Textbook
Format
Hardcover
Publication Name
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
Item Height
220mm
Item Width
150mm
Subject
Business
Number of Pages
272 Pages

À propos de ce produit

Product Information

The co-founder of Square outlines an inspiring philosophy of entrepreneurship, telling the story of how his company was born out of a passion to solve frustrating problems in both business and society, and giving entrepreneurs a strategic guide to building a resilient business. In 2009, a St. Louis glassblowing artist and technologist named Jim McKelvey joined his friend Jack Dorsey (the co-founder of Twitter) to launch Square, a payments processing startup that would enable small merchants who had been excluded from the credit card ecosystem to accept credit card payments on their mobile phones. Motivated by their impulse to square up the industry and make an unfair system fair, they set out to fix this problem McKelvey had experienced personally. Despite having no expertise or experience in the world of payments, they experimented and innovated their way through early challenges to develop a product that saw widespread adoption from merchants small and large. Just as Square was beginning to find success, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat, and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed and stuffed into smiling cardboard boxes. He eventually found the key- a strategy he calls the innovation stack. The innovation stack is a cascade of interdependent business decisions that create a competitive advantage. In Square's case, it was a series of fourteen inventions from free signup to immediate settlement that formed an impenetrable defense against copycat competitors. Your competition might be able to copy one innovation, but a business model based on a series of interlocking solutions is a lot harder to replicate. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies--all of them guided by an impulse to square up an industry that was leaving many behind--to reveal a pattern of groundbreaking, competition-proof entrepreneurship that is rare but repeatable. Squaring Up is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneurial spirit inside ourselves, and identify and fix unsolved problems, one crazy idea at a time.

Product Identifiers

Publisher
Random House USA Inc
ISBN-13
9780593086735
eBay Product ID (ePID)
3046395003

Product Key Features

Author
Jim Mckelvey
Publication Name
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
Format
Hardcover
Language
English
Subject
Business
Publication Year
2020
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
220mm
Item Width
150mm

Additional Product Features

Title_Author
Jim Mckelvey
Country/Region of Manufacture
United States

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Numéro de TVA :
  • GB 724498118
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