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Brique par brique : comment LEGO a réécrit les règles de l'innovation et conquis le...

by Robertson, David; Breen, Bill | PB | Acceptable

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Lieu : Aurora, Illinois, États-Unis

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Numéro de l'objet eBay :374319613042

Dernière mise à jour : juin 07, 2024 11:11:46 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État: Acceptable

Remarques du vendeur: “Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ...

Binding: Paperback

Weight: 0 lbs

Product Group: Book

IsTextBook: No

ISBN: 0307951618

Book Title: Brick by Brick : How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Item Length: 7.9 in

Publisher: Crown Publishing Group, T.H.E.

Publication Year: 2014

Format: Trade Paperback

Language: English

Item Height: 0.9 in

Author: Bill Breen, David Robertson

Genre: Business & Economics, Crafts & Hobbies

Topic: Industries / General, Decision-Making & Problem Solving, Models, Management, Corporate Finance / General, Corporate & Business History

Item Width: 5.2 in

Item Weight: 9.6 Oz

Number of Pages: 336 Pages

À propos de ce produit

Product Information

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history --as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Product Identifiers

Publisher

Crown Publishing Group, T.H.E.

ISBN-10

0307951618

ISBN-13

9780307951618

eBay Product ID (ePID)

172831787

Product Key Features

Book Title

Brick by Brick : How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Author

Bill Breen, David Robertson

Format

Trade Paperback

Language

English

Topic

Industries / General, Decision-Making & Problem Solving, Models, Management, Corporate Finance / General, Corporate & Business History

Publication Year

2014

Genre

Business & Economics, Crafts & Hobbies

Number of Pages

336 Pages

Dimensions

Item Length

7.9 in

Item Height

0.9 in

Item Width

5.2 in

Item Weight

9.6 Oz

Additional Product Features

Intended Audience

Trade

Reviews

"Well told...Mr. Robertson, with the benefit of access to staff at Lego and partner companies, provides unusually detailed reporting of the processes that led to Lego's current hits." -Wall Street Journal "Robertson uncovers and shares a rare inside exploration of innovation-led transformation at its worst - and best. Any manager can learn from these lessons." -Forbes "An engaging, surprisingly suspenseful and intimate view of the inner workings, leadership dynamics and decision-making process." -Success "Good storytelling, with considerable insight into Lego's efforts at innovation, including both successes and failures." -Winnipeg Free Press "A valuable read for any business leader or student, but will also delight those familiar with the beloved toy." - Publishers Weekly starred review "A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson." -Chris Anderson, bestselling author of The Long Tail and Makers " Brick by Brick is a fascinating study of an iconic toy company that figured out how to stay relevant in a rapidly changing market by returning to its core values and the guiding principles that made it a success in the first place. A must-read for any executive struggling with change." - Bryce G. Hoffman, journalist and author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company "In an era filled with so many disheartening stories of corporate failure its refreshing to witness the turn-a-round success of one we have all grown up with during our childhood and that will continue for generations to come." -Adam Reed Tucker, LEGO Architectural Artist "David Robertson and Bill Breen have done a wonderful job explaining brick by brick why Lego is loved around the world and what it took to keep this product at the center of toy industry for so long. Like Disney, Lego's success can be attributed to their drive for innovation, creativity and persistence. While the bricks are loved by children, Brick by Brick is for any business person wanting to understand what it takes to be great." -Lee Cockerell, executive vice president (retired and inspired), Walt Disney World Resort, author, Creating Magic and The Customer Rules From the Hardcover edition., One of the "Best Business Books of 2013" -Strategy + Business "Well told...Mr. Robertson, with the benefit of access to staff at Lego and partner companies, provides unusually detailed reporting of the processes that led to Lego's current hits." -Wall Street Journal "Robertson uncovers and shares a rare inside exploration of innovation-led transformation at its worst - and best. Any manager can learn from these lessons." -Forbes "An engaging, surprisingly suspenseful and intimate view of the inner workings, leadership dynamics and decision-making process." -Success "Compelling reading." -Business Standard "Good storytelling, with considerable insight into Lego's efforts at innovation, including both successes and failures." -Winnipeg Free Press "A valuable read for any business leader or student, but will also delight those familiar with the beloved toy." - Publishers Weekly starred review "A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson." -Chris Anderson, bestselling author of The Long Tail and Makers " Brick by Brick is a fascinating study of an iconic toy company that figured out how to stay relevant in a rapidly changing market by returning to its core values and the guiding principles that made it a success in the first place. A must-read for any executive struggling with change." - Bryce G. Hoffman, journalist and author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company "In an era filled with so many disheartening stories of corporate failure its refreshing to witness the turn-a-round success of one we have all grown up with during our childhood and that will continue for generations to come." -Adam Reed Tucker, LEGO Architectural Artist "David Robertson and Bill Breen have done a wonderful job explaining brick by brick why Lego is loved around the world and what it took to keep this product at the center of toy industry for so long. Like Disney, Lego's success can be attributed to their drive for innovation, creativity and persistence. While the bricks are loved by children, Brick by Brick is for any business person wanting to understand what it takes to be great." -Lee Cockerell, executive vice president (retired and inspired), Walt Disney World Resort, author, Creating Magic and The Customer Rules From the Hardcover edition.

Dewey Decimal

338.4768872509489

Dewey Edition

Description de l'objet du vendeur

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Numéro de l'objet eBay :374319613042

Dernière mise à jour : juin 07, 2024 11:11:46 HAEAfficher toutes les modificationsAfficher toutes les modifications

Expédition et manutention

Lieu où se trouve l'objet :

Aurora, Illinois, États-Unis

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Barbade, Guadeloupe, Guyane française, Libye, Martinique, Nouvelle-Calédonie, Polynésie française, Russie, Réunion, Ukraine, Venezuela

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Expédition et manutention	Chaque objet supplémentaire	À	Service	Livraison*Voir les remarques sur la livraison
Expédition sans frais	Sans frais	États-Unis	Economy Shipping	Livraison prévue entre le ven. 14 juin et le lun. 17 juin à 43230
15,99 $US (environ 21,97 $C)	15,99 $US (environ 21,97 $C)	États-Unis	Expedited Shipping	Livraison prévue au plus tard le mer. 12 juin à 43230

*Les dates de livraison approximatives – s'ouvre dans une nouvelle fenêtre ou un nouvel onglet tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.Remarques - Livraison *Les dates de livraison approximatives tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.

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