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Numéro de l'objet eBay :364820480069
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Caractéristiques de l'objet

État
Comme neuf: Un livre qui a l’air neuf mais qui a été lu. La couverture ne présente pas d’usure et ...
Book Title
Money Games : Profiting from the Convergence of Sports and Entert
ISBN
9780804759557
Subject Area
Business & Economics, Sports & Recreation
Publication Name
Money Games : Profiting from the Convergence of Sports and Entertainment
Item Length
9 in
Publisher
Stanford University Press
Subject
Business Aspects, Sociology of Sports, Development / Business Development, General
Publication Year
2010
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.6 in
Author
David Carter
Item Width
6 in
Item Weight
19.1 Oz
Number of Pages
304 Pages

À propos de ce produit

Product Information

Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.

Product Identifiers

Publisher
Stanford University Press
ISBN-10
0804759553
ISBN-13
9780804759557
eBay Product ID (ePID)
102855604

Product Key Features

Author
David Carter
Publication Name
Money Games : Profiting from the Convergence of Sports and Entertainment
Format
Hardcover
Language
English
Subject
Business Aspects, Sociology of Sports, Development / Business Development, General
Publication Year
2010
Type
Textbook
Subject Area
Business & Economics, Sports & Recreation
Number of Pages
304 Pages

Dimensions

Item Length
9 in
Item Height
0.6 in
Item Width
6 in
Item Weight
19.1 Oz

Additional Product Features

LCCN
2010-012010
Intended Audience
Scholarly & Professional
Lc Classification Number
Gv716
Reviews
"As the sports and entertainment industries converge, the opportunities to consume sports at home, on the go, and at venues multiply exponentially--and the roster of stakeholders who aim to profit from this development expands. Even with the potential for billion dollar bottom lines and brands with global renown, monetizing this corporate decathlon is no easy win. The strategies and tactics that all the players will want--from the boardroom to the locker room--can be found in Money Games ." --John Nendick, Ernst & Young Global Media & Entertainment Industry Leader, " Money Games presents a compelling perspective on the evolution of sports business and provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls that arise at the intersection of sports and entertainment."--David Stern, NBA Commissioner, " Money Games details what all of us in the sports industry have been witnessing over the last several years: as sports and entertainment continue to converge, substantial business opportunities result. Money Games serves as an invaluable resource for stakeholders hoping to monetize sports as entertainment." —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of Negotiate Like the Pros and The Business of Sports Agents, "Fans, sports and media executives, and even investors will find that Carter's examination, exploration, and explanation of the changing landscape of sports and entertainment helps them understand their own experiences. From mobile technology and video games to athlete branding and corporate meetings, he interprets everyday events-at home, away from home, and at-venue." -Stephen A. Greyser, Harvard Business School, As Major League Baseball has achieved record business performance in recent years, the line that separates sports from entertainment continues to diminish. Money Games examines the current business climate in the sports industry and identifies the challenges facing the various sports leagues in delivering fans what they want while keeping up with the different ways in which fans consume the games."--Allan H. (Bud) Selig, Baseball Commissioner, " Money Games presents a compelling perspective on the evolution of sports business and provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls that arise at the intersection of sports and entertainment."-David Stern, NBA Commissioner, " Money Games details what all of us in the sports industry have been witnessing over the last several years: as sports and entertainment continue to converge, substantial business opportunities result. Money Games serves as an invaluable resource for stakeholders hoping to monetize sports as entertainment." -Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of Negotiate Like the Pros and The Business of Sports Agents, "As the sports and entertainment industries converge, the opportunities to consume sports at home, on the go, and at venues multiply exponentially-and the roster of stakeholders who aim to profit from this development expands. Even with the potential for billion dollar bottom lines and brands with global renown, monetizing this corporate decathlon is no easy win. The strategies and tactics that all the players will want-from the boardroom to the locker room-can be found in Money Games ." -John Nendick, Ernst & Young Global Media & Entertainment Industry Leader, " Money Games details what all of us in the sports industry have been witnessing over the last several years: as sports and entertainment continue to converge, substantial business opportunities result. Money Games serves as an invaluable resource for stakeholders hoping to monetize sports as entertainment." --Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of Negotiate Like the Pros and The Business of Sports Agents, "Fans, sports and media executives, and even investors will find that Carter's examination, exploration, and explanation of the changing landscape of sports and entertainment helps them understand their own experiences. From mobile technology and video games to athlete branding and corporate meetings, he interprets everyday events--at home, away from home, and at-venue." --Stephen A. Greyser, Harvard Business School, "Money Gamespresents a compelling perspective on the evolution of sports business and provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls that arise at the intersection of sports and entertainment."--David Stern, NBA Commissioner, As Major League Baseball has achieved record business performance in recent years, the line that separates sports from entertainment continues to diminish.Money Gamesexamines the current business climate in the sports industry and identifies the challenges facing the various sports leagues in delivering fans what they want while keeping up with the different ways in which fans consume the games."--Allan H. (Bud) Selig, Baseball Commissioner, As Major League Baseball has achieved record business performance in recent years, the line that separates sports from entertainment continues to diminish. Money Games examines the current business climate in the sports industry and identifies the challenges facing the various sports leagues in delivering fans what they want while keeping up with the different ways in which fans consume the games."-Allan H. (Bud) Selig, Baseball Commissioner, "As the sports and entertainment industries converge, the opportunities to consume sports at home, on the go, and at venues multiply exponentially—and the roster of stakeholders who aim to profit from this development expands. Even with the potential for billion dollar bottom lines and brands with global renown, monetizing this corporate decathlon is no easy win. The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games ." —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader
Copyright Date
2010
Dewey Decimal
306.4/83
Dewey Edition
22
Illustrated
Yes

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