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Moteurs invisibles : comment les plateformes logicielles stimulent l'innovation et transforment l'industrie

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Numéro de l'objet eBay :354878901331
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Caractéristiques de l'objet

État
Comme neuf: Un livre qui a l’air neuf mais qui a été lu. La couverture ne présente pas d’usure et ...
Book Title
Invisible Engines : How Software Platforms Drive Innovation and T
ISBN
9780262550680
Publication Year
2008
Type
Textbook
Format
Perfect
Language
English
Publication Name
Invisible Engines : How Software Platforms Drive Innovation and Transform Industries
Item Height
0.9in
Author
Andrei Hagiu, David S. Evans, Richard Schmalensee
Item Length
9.1in
Publisher
MIT Press
Item Width
6.1in
Item Weight
19.4 Oz
Number of Pages
408 Pages

À propos de ce produit

Product Information

Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.

Product Identifiers

Publisher
MIT Press
ISBN-10
0262550687
ISBN-13
9780262550680
eBay Product ID (ePID)
63855005

Product Key Features

Author
Andrei Hagiu, David S. Evans, Richard Schmalensee
Publication Name
Invisible Engines : How Software Platforms Drive Innovation and Transform Industries
Format
Perfect
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
408 Pages

Dimensions

Item Length
9.1in
Item Height
0.9in
Item Width
6.1in
Item Weight
19.4 Oz

Additional Product Features

Lc Classification Number
Qa76.76.A63e93 2008
Grade from
College Graduate Student
Reviews
"The prose is accessible, even engaging. And the shrewd analysisbacked up by a great deal of research and a precise narrative of recent business historymore than makes up for the lack of office politics and entrepreneur heroics. Any executive looking to turn his company's product into an engine of growth will want to consult Invisible Engines. " Om Malik Wall Street Journal, " As the power behind every kind of digital device, software platforms truly are the invisible engines of the information age. In their absorbing and comprehensive account of the evolution and economics of platform technologies, Evans, Hagiu, and Schmalensee essentially map out the still-evolving history of the third industrial revolution." --Craig Mundie, Chief Technical Officer, Microsoft, " "Invisible Engines" is a highly sophisticated yet readable exploration of how companies do, can, and should deliver great value through software platforms. By combining economics and management, the authors deliver deep insights into the multifaceted world of software." --David B. Yoffie, Max and Doris Starr Professor of International Business Administration, Harvard Business School, "Most high-tech markets today revolve around software and are 'two-sided'--they require end-users as well as producers of complementary products such as software applications or digital content to support one platform over another. "Invisible Engines" is by far the broadest study of this subject to date. The authors probe expertly into the economics and technology underlying these markets as well as what business models and pricing strategies seem most likely to work. A very impressive book." --Michael A. Cusumano, author of "The Business of Software" and coauthor of" Platform Leadership", The prose is accessible, even engaging. And the shrewd analysisbacked up by a great deal of research and a precise narrative of recent business historymore than makes up for the lack of office politics and entrepreneur heroics. Any executive looking to turn his company's product into an engine of growth will want to consult Invisible Engines., & " Invisible Engines describes the economics of operating systems, those fiendishly complex pieces of software that provide the nervous system for computers, cell phones, game consoles, and a host of other devices. It is a must-read for anyone who wants to understand the economic forces that drive high-tech industries.& " -- Hal Varian, Haas School of Business and Department of Economics, University of California, Berkeley, "The prose is accessible, even engaging. And the shrewd analysis-backed up by a great deal of research and a precise narrative of recent business history-more than makes up for the lack of office politics and entrepreneur heroics. Any executive looking to turn his company's product into an engine of growth will want to consult Invisible Engines." - Om Malik, Wall Street Journal, " Google, eBay, mobile phones, and the Xbox have a lot more in common that you might suspect. Invisible Engines builds on recent thinking about two-sided platforms, including the authors' substantial contributions to it. Evans, Hagiu and Schmalensee beautifully blend economics, history, and business analysis to shed light on how businesses and policy makers should design their strategies. This exciting book will be a key resource for practitioners and academics interested in knowing how software platforms work and where information technologies are heading." --Jean Tirole, Institut d'Economie Industrielle, University of Toulouse, "The prose is accessible, even engaging. And the shrewd analysisbacked up by a greatdeal of research and a precise narrative of recent business historymore than makes up for the lackof office politics and entrepreneur heroics. Any executive looking to turn his company's productinto an engine of growth will want to consult Invisible Engines. " OmMalik Wall Street Journal
Copyright Date
2006
Target Audience
Trade
Topic
Web / Web Services & APIs, Information Management, General, Industrial Technology
Dewey Decimal
005.3
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Technology & Engineering, Business & Economics

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