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Rubis dans le verger : comment découvrir les joyaux cachés dans votre entreprise : d'occasion
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- Achat immédiatRubis dans le verger : comment découvrir les joyaux cachés dans votre entreprise : d'occasion
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Lieu : Sparks, Nevada, États-Unis
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Livraison prévue entre le jeu. 2 mai et le mar. 7 mai à 43230
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Numéro de l'objet eBay :285318247749
Dernière mise à jour : avr. 27, 2024 10:02:29 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Publication Date
- 2009-02-19
- Pages
- 204
- ISBN
- 9780385525787
- Book Title
- Rubies in The Orchard : How to Uncover the Hidden Gems in Your Business
- Item Length
- 8.5in
- Publisher
- Knopf Doubleday Publishing Group
- Publication Year
- 2009
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- Marketing / General, General, Advertising & Promotion, Economics / Theory
- Item Width
- 5.8in
- Item Weight
- 14.4 Oz
- Number of Pages
- 224 Pages
À propos de ce produit
Product Information
NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power. From the Hardcover edition.
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0385525788
ISBN-13
9780385525787
eBay Product ID (ePID)
69630428
Product Key Features
Book Title
Rubies in The Orchard : How to Uncover the Hidden Gems in Your Business
Format
Hardcover
Language
English
Topic
Marketing / General, General, Advertising & Promotion, Economics / Theory
Publication Year
2009
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
8.5in
Item Height
0.9in
Item Width
5.8in
Item Weight
14.4 Oz
Additional Product Features
Lc Classification Number
Hf5415.R462 2009
Reviews
Praise forRubies in the Orchard "...both entertaining and enlightening.... what's really valuable to business owners is Resnick's insight on marketing, a field where she's built a well-Âdeserved reputation as a master."--Businessweek "Using sound advice, a wealth of first-hand experience, historical perspective, and fierce self-confidence, Lynda Resnick has written a very useful and practical book. Anyone starting a business or running an entrepreneurial venture should read [it]." -MARTHA STEWART, founder, Martha Stewart Living Omnimedia "Are you looking for proven ideas about how to market anything, overtake the competition, ward off vicious attacks, and become rich? Even if you don't want to do those things, you will still love this inspiring, funny, thought-provoking, autobiographical sharing of secrets by Lynda Resnick, who figured out for herself how to succeed, again and again." -Dr. JARED DIAMOND, professor of geography at UCLA, and Pulitzer Prizewinning author of bestselling books includingCollapseandGuns, Germs, and Steel "Like the POM Wonderful that Lynda Resnick created, this book is absolutely delicious and also amazingly nutritious. In fact, it's so funny and fun that you may not notice how much wisdom it contains-from marketing tips to insights on brand authenticity in the Internet era. It will make you laugh aloud, but also change the way you do business." -WALTER ISAACSON, president and CEO, The Aspen Institute, and bestselling author ofEinstein: His Life and UniverseandBenjamin Franklin: An American Life "Lynda Resnick wields a sledgehammer in a velvet glove like no other.…You can buy a thousand books with sound business lessons, butRubies in the Orchardis among a special few that lift you from your seat and compel you to act immediately." -CHRIS DEWOLFE, co-founder and CEO, MySpace "Lynda is truly an unstoppable force. She has had a remarkable career taking small businesses and transforming them into iconic brands. InRubies in the Orchard, Lynda shares her shrewd and surprisingly simple strategies for breaking through in a cluttered marketplace." -RUPERT MURDOCH, chairman and CEO, News Corporation "Lynda Resnick focused on finding the truth to set her brands free. Whether identifying the medical benefits of POM or the pitfalls in delivering flowers, this born marketer knows how to sell without even stepping outside the box." -MEHMET OZ, bestselling author and vice-chairman and professor of surgery, NY Presbyterian/Columbia "This book is pure gold! Lynda Resnick is one of the most captivating, brilliant people I've ever known, and I'd buy anything she sells! The wisdom she shares in this fascinating book shows an amazing understanding of how people think and make decisions." --DR. RICK WARREN, bestselling author ofThe Purpose Driven Life "In a forest of dry marketing books, Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies like Fiji Water, Teleflora, the Franklin Mint and Pom Wonderful, the wildly successful pomegranate juice. The author charms with her winning wit and a self-deprecating tone as she distills the secrets of her extraordinary career into a series of philosophies illustrated through behind-the-scenes looks at various marketing campaigns…A must-read for anyone who aspires to Resnick's level of promotional genius, success or commitment to environmen
Copyright Date
2009
Target Audience
Trade
Lccn
2008-023167
Dewey Decimal
658.8
Dewey Edition
22
Illustrated
Yes
Description de l'objet du vendeur
Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :285318247749
Dernière mise à jour : avr. 27, 2024 10:02:29 HAEAfficher toutes les modificationsAfficher toutes les modifications
Expédition et manutention
Lieu où se trouve l'objet :
Sparks, Nevada, États-Unis
Expédition :
États-Unis
Lieux exclus :
Adresses militaires ou navales, Afghanistan, Alaska/Hawaii, Algérie, Barbade, Biélorussie, Brésil, Guadeloupe, Guinée-Bissau, Guyane française, Irak, Libye, Libéria, Martinique, Nigeria, Nouvelle-Calédonie, Polynésie française, Protectorats des États-Unis, Russie, Réunion, Ukraine, Venezuela
| Expédition et manutention | À | Service | Livraison*Voir les remarques sur la livraison |
|---|---|---|---|
| Expédition sans frais | États-Unis | Standard Shipping | Livraison prévue entre le jeu. 2 mai et le mar. 7 mai à 43230 |
| 5,50 $US (environ 7,53 $C) | États-Unis | Expedited Shipping | Livraison prévue entre le ven. 3 mai et le mer. 8 mai à 43230 |
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| Expédition dans les 2 jours ouvrables après réception du paiement. |
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c***9 (1872)- Évaluation laissée par l'acheteur.
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Perfect
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Excellent seller, fast shipping,
loved the book. Thanks!
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As described.... quick shipper
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Avis les plus pertinents
- mars 12, 2014
Very informative book and easy to read, not boring