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Le manuel des relations publiques stratégiques et du marketing intégré par Caywood

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Numéro de l'objet eBay :282811837730

Dernière mise à jour : avr. 26, 2024 09:56:28 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État: Entièrement neuf: Un livre neuf, non lu, non utilisé et en parfait état, sans aucune page manquante ...

Publication Date: 2012-01-18

Edition Number: 2

Pages: 928

ISBN: 9780071767460

Book Title: Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Publisher: Mcgraw-Hill Education

Item Length: 9.9 in

Edition: 2

Publication Year: 2012

Format: Hardcover

Language: English

Illustrator: Yes

Item Height: 2.8 in

Author: Clarke L. Caywood

Features: Revised

Genre: Business & Economics

Topic: Training, Marketing / General, Public Relations, Management, Sales & Selling / General

Item Weight: 62.4 Oz

Item Width: 8.4 in

Number of Pages: 928 Pages

À propos de ce produit

Product Identifiers

Publisher

Mcgraw-Hill Education

ISBN-10

0071767460

ISBN-13

9780071767460

eBay Product ID (ePID)

109621387

Product Key Features

Edition

Book Title

Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Number of Pages

928 Pages

Language

English

Publication Year

2012

Topic

Training, Marketing / General, Public Relations, Management, Sales & Selling / General

Illustrator

Yes

Features

Revised

Genre

Business & Economics

Author

Clarke L. Caywood

Format

Hardcover

Dimensions

Item Height

2.8 in

Item Weight

62.4 Oz

Item Length

9.9 in

Item Width

8.4 in

Additional Product Features

Intended Audience

Trade

Dewey Edition

CLASSIFICATION_METADATA

{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Hardcover"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS"],"Topic":["Marketing / General","Training","Public Relations","Management","Sales & Selling / General"],"IsTextBook":["No"],"IsFiction":["No"]}

Dewey Decimal

659.2

Edition Description

Revised edition

Synopsis

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy." --Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M "The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex--and ubiquitous--discipline." --Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California "The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners." --Jane Ostrander, Vice President, Global Communications, Tenneco The definitive guide to PR and communications--updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications-- research, history, law and ethics Stakeholder Leadership in Public Relations-- crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations-- business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business-- automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry--developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come., Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy." --Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M "The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read m lange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex--and ubiquitous--discipline." --Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California "The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners." --Jane Ostrander, Vice President, Global Communications, Tenneco The definitive guide to PR and communications--updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications-- research, history, law and ethics Stakeholder Leadership in Public Relations-- crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations-- business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business-- automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry--developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.

LC Classification Number

HD59

ebay_catalog_id

2012

Description de l'objet du vendeur

Le vendeur assume l'entière responsabilité de cette annonce.

Numéro de l'objet eBay :282811837730

Dernière mise à jour : avr. 26, 2024 09:56:28 HAEAfficher toutes les modificationsAfficher toutes les modifications

Expédition et manutention

Lieu où se trouve l'objet :

Sparks, Nevada, États-Unis

Expédition :

Afrique du Sud, Albanie, Allemagne, Andorre, Angola, Anguilla, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Belgique, Bermudes, Bhoutan, Bolivie, Bosnie-Herzégovine, Botswana, Brunéi Darussalam, Bulgarie, Burkina Faso, Burundi, Bélize, Bénin, Cambodge, Cameroun, Canada, Chili, Chine, Chypre, Colombie, Corée du Sud, Costa Rica, Côte d'Ivoire, Danemark, Djibouti, Espagne, Estonie, Fidji, Finlande, France, Gabon, République du, Gambie, Ghana, Gibraltar, Grenade, Groenland, Grèce, Guatemala, Guinée, Guinée équatoriale, Guyana, Géorgie, Haïti, Honduras, Hong Kong, Hongrie, Inde, Indonésie, Irlande, Islande, Israël, Italie, Jamaïque, Japon, Jordanie, Kazakhstan, Kenya, Kirghizistan, Kiribati, Koweït, Laos, Lesotho, Lettonie, Liban, Liechtenstein, Lituanie, Luxembourg, Macao, Macédoine, Madagascar, Malaisie, Malawi, Maldives, Mali, Malte, Maroc, Mauritanie, Mexique, Moldavie, Monaco, Mongolie, Montserrat, Monténégro, Mozambique, Namibie, Nauru, Nicaragua, Niger, Norvège, Nouvelle-Zélande, Népal, Oman, Ouganda, Ouzbékistan, Pakistan, Panama, Papouasie-Nouvelle-Guinée, Paraguay, Pays-Bas, Philippines, Pologne, Portugal, Pérou, Qatar, Roumanie, Royaume-Uni, Rwanda, République centrafricaine, République de Croatie, République dominicaine, République du Congo, République démocratique du Congo, République tchèque, Saint-Kitts-et-Nevis, Saint-Marin, Saint-Vincent-et-les Grenadines, Sainte-Lucie, Salvador, Samoa, Serbie, Seychelles, Sierra Leone, Singapour, Slovaque, Slovénie, Sri Lanka, Suisse, Suriname, Suède, Swaziland, Sénégal, Tadjikistan, Tanzanie, Taïwan, Tchad, Thaïlande, Togo, Tonga, Trinité-et-Tobago, Tunisie, Turkménistan, Turquie, Uruguay, Vanuatu, Vietnam, Wallis-et-Futuna, Yémen, Zambie, Zimbabwe, Égypte, Émirats arabes unis, Équateur, Érythrée, État de la Cité du Vatican, États-Unis, Éthiopie, Île Maurice, Îles Caïmans, Îles Salomon, Îles Turks et Caicos, Îles du Cap-Vert

Lieux exclus :

Adresses militaires ou navales, Afghanistan, Alaska/Hawaii, Algérie, Barbade, Biélorussie, Brésil, Guadeloupe, Guinée-Bissau, Guyane française, Irak, Libye, Libéria, Martinique, Nigeria, Nouvelle-Calédonie, Polynésie française, Protectorats des États-Unis, Russie, Réunion, Ukraine, Venezuela

Changer de pays :

Code postal :

Expédition et manutention	À	Service	Livraison*Voir les remarques sur la livraison
Expédition sans frais	États-Unis	Standard Shipping	Livraison prévue entre le ven. 28 juin et le mer. 3 juil. à 43230
5,50 $US (environ 7,54 $C)	États-Unis	Expedited Shipping	Livraison prévue entre le ven. 28 juin et le mer. 3 juil. à 43230

*Les dates de livraison approximatives – s'ouvre dans une nouvelle fenêtre ou un nouvel onglet tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.Remarques - Livraison *Les dates de livraison approximatives tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.

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