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Influence: The Psychology of Persuasion, édition révisée - livre de poche - BON

6,84 $US
Environ9,29 $C
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Lieu : Montgomery, Illinois, États-Unis
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Livraison prévue entre le jeu. 26 sept. et le lun. 30 sept. à 43230
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Caractéristiques de l'objet

État
Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, ...
Brand
Unbranded
MPN
Does not apply
ISBN
006124189X
Book Title
Influence : the Psychology of Persuasion
Book Series
Collins Business Essentials Ser.
Publisher
HarperCollins
Item Length
8 in
Publication Year
2006
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.8 in
Author
Robert B. Cialdini
Genre
Self-Help, Business & Economics, Psychology
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Item Weight
9.8 Oz
Item Width
5.3 in
Number of Pages
336 Pages

À propos de ce produit

Product Identifiers

Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344

Product Key Features

Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Publication Year
2006
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Author
Robert B. Cialdini
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
21
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007

Description de l'objet du vendeur

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Évaluations et avis sur le produit

4.9
43 évaluations du produit
  • 40 utilisateurs ont attribué une note de 5 étoiles sur 5
  • 3 utilisateurs ont attribué une note de 4 étoiles sur 5
  • 0 utilisateurs ont attribué une note de 3 étoiles sur 5
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  • 0 utilisateurs ont attribué une note de 1 étoiles sur 5

Would recommend

Good value

Compelling content

Avis les plus pertinents

  • Unlocking the secrets of persuasive people

    In simple concise words the author explain how we are manipulated into agreeing to buy things or ideas. Most of the concepts and practices are relatively simple and not totally obvious. The knowledge gained from this book may allow a person to resist those hidden powers of persuasion. The writing is straightforward and enjoyable with no annoying gimmicks.

    Achat vérifié : OuiÉtat : OccasionVendu par : snnyannd

  • Educational

    This book was recommended by a wealthy mentor of mine, needless to say I was skeptic at first, but figured there was no harm in reading this book, seeing as how I want to learn how to be a good salesperson. This has definitely taught me some very crucial strategies, I recommend it to anyone that wants to learn how to apply compliance tactics or defend your self from them.

    Achat vérifié : OuiÉtat : OccasionVendu par : goodwill_industries_of_san_diego-books

  • AMAZING BOOK

    This book was for my 24 year old son. He is in sales and was intrigued by the concept. He can't stop talking about this book! He is completly fascinated by the concepts, the author and the fact that the majority of the concepts described defy time; meaning a lot of the studies were done in the 1920's AND current times with the same results. He is purchasing this book for many people; he is that enthralled by it. Highly recommended for anyone interested in understanding human psychology.

  • Interesting concepts about the science of persuasion

    Cialdini says that influence is a science. He introduces the six principles of ethical persuasion which are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. The book has a chapter for each persuasion principle. The information in each chapter allows you to understand why influence is a science - from Cialdini's perspective. Cialdini backs his persuasion theories with social and scientific testing and re-testing. You will learn how to apply each persuasion principle to how you manage, sell, market, etc.

  • Awesome book! 100% recommended

    Awesome book! great price! 100% recommended, The product arrived on time and in very good shape!

    Achat vérifié : OuiÉtat : OccasionVendu par : texasbookconsignments