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La marque indestructible : la gestion de crise à l'ère des médias sociaux - BON

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Numéro de l'objet eBay :266553870959

Dernière mise à jour : juin 02, 2024 12:21:50 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État: Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, ... Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, par exemple des éraflures, mais aucun trou ni aucune déchirure. Dans le cas des livres à reliure, la jaquette peut ne pas être incluse. La reliure présente des traces d'usure minimes. La plupart des pages ne sont pas endommagées et les plis, les déchirures, les passages soulignés ou surlignés et les inscriptions en marge sont minimes. Il n'y a aucune page manquante. Afficher toutes les définitions d'état(s'ouvre dans une nouvelle fenêtre ou un nouvel onglet)

Brand: Unbranded

Book Title: The Indestructible Brand: Crisis Management in the Age of Social

MPN: Does not apply

ISBN: 9789386446794

Subject Area: Computers, Business & Economics, Référence

Publication Name: Indestructible Brand : Crisis Management in the Age of Social Media

Item Length: 8 in

Publisher: SAGE Publications, Incorporated

Subject: Marketing / General, Consumer Guides, Public Relations, Web / Social Media, Decision-Making & Problem Solving, Management

Publication Year: 2017

Type: Textbook

Format: Trade Paperback

Language: English

Author: Hushidar Kharas, Venke Sharma

Item Width: 5.2 in

Item Weight: 6.5 Oz

Number of Pages: 172 Pages

À propos de ce produit

Product Information

This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

Product Identifiers

Publisher

SAGE Publications, Incorporated

ISBN-10

9386446790

ISBN-13

9789386446794

eBay Product ID (ePID)

239739083

Product Key Features

Author

Hushidar Kharas, Venke Sharma

Publication Name

Indestructible Brand : Crisis Management in the Age of Social Media

Format

Trade Paperback

Language

English

Subject

Marketing / General, Consumer Guides, Public Relations, Web / Social Media, Decision-Making & Problem Solving, Management

Publication Year

2017

Type

Textbook

Subject Area

Computers, Business & Economics, Référence

Number of Pages

172 Pages

Dimensions

Item Length

8 in

Item Width

5.2 in

Item Weight

6.5 Oz

Additional Product Features

LCCN

2017-019641

Intended Audience

Scholarly & Professional

Lc Classification Number

Hd49.S5195 2017

Reviews

In this age of social media, even the smallest of issues can erupt into a crisis, and it often does. Especially in a country like ours, where the internet is all-pervasive, and netizens want to share everything they read. In this scenario, being crisis-ready is extremely crucial. This book is a brilliant and crisp hands-on guide on how to build a crisis-ready organization. The authors' keen perception and in-depth research is visible in each and every page of the book, and will leave a lasting impact on not only those who head organizations but also on policy-makers. I hope it is also read by the general public, so they get a view of what it takes to control the damage caused by senseless sharing of unverified information., Winning on social is a must for all brands in our connected age. And success means listening with empathy, storytelling with personality, and interacting with respect. But it also means being prepared for the unforeseen and the unpredictable. This book thoroughly depicts the kinds of crises modern companies may face in our fast-moving culture and suggests practical ways to prepare for and handle such situations. This book is a must-read for marketing professionals, brand managers, and indeed all leaders who seek to crisis-proof their brands., "In this age of social media, even the smallest of issues can erupt into a crisis, and it often does. Especially in a country like ours, where the internet is all-pervasive, and netizens want to share everything they read. In this scenario, being crisis-ready is extremely crucial. This book is a brilliant and crisp hands-on guide on how to build a crisis-ready organization. The authors' keen perception and in-depth research is visible in each and every page of the book, and will leave a lasting impact on not only those who head organizations but also on policy-makers. I hope it is also read by the general public, so they get a view of what it takes to control the damage caused by senseless sharing of unverified information." , In life, and in business, reputation is everything. That said, reputation is very fragile and it only takes one mistake to cause irreparable damage to your company's image. Venke is a true digital leader with over 17 years' experience in marketing and creating digital experiences for companies. He is an expert in leading a business into the always-on digital media and nurturing brand experiences through the use of strategic social media conversations. This book is a practical and useful resource for executives looking to develop company and brand transparency and deliver high customer involvement. Ignoring strong public digital voices isn't an option anymore. Companies have to not only communicate effectively in the social media age but truly listen to the social chatter and respond in the way that align with both brand and customer expectations. The book looks at best practices for integrating social media into your crisis communications strategy, and focuses on how to leverage social media tools and develop companywide processes to manage and mitigate harmful events that could have long-term consequences for the health of companies and their brands., '"Age of social media' has given a completely new meaning to 'crisis management'--and there is a lack of well-researched content on this topic. I am delighted to see this come from Venke [and Hushi]--most timely and thoughtful. It will be most useful for all marketers.", This book is essential reading for any brand that has customers with access to the internet, that is, any brand on the planet. Being a 'brand in the time of social' is tough, and often you're just one customer tweet away from a crisis. From your product to your brand ambassadors to rogue social media accounts, a lot can go wrong and has--as the many brands mentioned in this book will agree. Brands, big and small, need to be prepared and do a lot of scenario planning with a crisis playbook in place and be ready to execute. This book is a doer's handbook loaded with sobering examples and practical how-to's on building your brand's unique crisis playbook and executing to it so you're prepared for the worst--a key step toward building an indestructible brand in the time of social., Don't be fooled by the title of this book; there is no such thing as an indestructible brand. Years, even decades, of great service to your constituencies may be undone by just one thoughtless tweet or a mere hour's delay in responding to an untoward event involving your brand. Every brand is now on notice, since mass communication tools are freely available to its dissatisfied consumers, disgruntled employees, and the inevitable ambulance chasers. As a caring brand custodian, what you can do to pad up for this new world is craft an elaborate policy framework for social listening and response, equip the brand with the right team, train them well, and pray. Or you could buy many copies of this truly helpful book, and just follow the instructions. The authors have made crisis management feel as easy as putting together an Ikea stool. This book is really a practical, no-nonsense playbook for crisis management that no brand should go without. Seriously, get the book, and act on it., An old adage of public relations tells us that there are two rules of crisis communications: (1) communicate early; (2) communicate often. Venke Sharma and Hushidar Kharas's book The Indestructible Brand shares keen insights and engaging case studies on the transformation of crisis communications in the 'age of social', and how social media monitoring and engagement can help you prevent, mitigate, and manage your brand in today's complicated marketplace., Being a 'brand in the time of social media' is tough, and you're often just one customer tweet away from a crisis. The Indestructible Brand is essential reading for every brand on the planet., We live in a connected era where people are more informed, less loyal, and more demanding. We also live in the age of fake news and low-level divas often screaming for attention. Whilst the best offence is a good defense, prevention is often impossible. With The Indestructible Brand: Crisis Management in the Age of Social Media, Venke and Hushi offer practical advice on how companies should expect, react, and manage a social crisis. Do this today to safeguard your hard-earned shares, profits, and reputation., "In life, and in business, reputation is everything. That said, reputation is very fragile and it only takes one mistake to cause irreparable damage to your company's image. Venke is a true digital leader with over 17 years' experience in marketing and creating digital experiences for companies. He is an expert in leading a business into the always-on digital media and nurturing brand experiences through the use of strategic social media conversations. This book is a practical and useful resource for executives looking to develop company and brand transparency and deliver high customer involvement. Ignoring strong public digital voices isn't an option anymore. Companies have to not only communicate effectively in the social media age but truly listen to the social chatter and respond in the way that align with both brand and customer expectations. The book looks at best practices for integrating social media into your crisis communications strategy, and focuses on how to leverage social media tools and develop companywide processes to manage and mitigate harmful events that could have long-term consequences for the health of companies and their brands."

Table of Content

Foreword by Sanjay BehlPrefaceThe Age of Crisis Creating a Crisis-ready Organization Building a Crisis PlaybookSecuring Your Digital Assets Social Media Monitoring Storycrafting Execution After the Storm

2017

Dewey Decimal

658.4056

Dewey Edition

Illustrated

Yes

Description de l'objet du vendeur

Le vendeur assume l'entière responsabilité de cette annonce.

Numéro de l'objet eBay :266553870959

Dernière mise à jour : juin 02, 2024 12:21:50 HAEAfficher toutes les modificationsAfficher toutes les modifications

Expédition et manutention

Lieu où se trouve l'objet :

Montgomery, Illinois, États-Unis

Expédition :

Canada, Mexique, États-Unis

Lieux exclus :

Afrique, Amérique centrale et Caraïbes, Amérique du Sud, Asie, Asie du Sud-Est, Barbade, Bermudes, Europe, Groenland, Guadeloupe, Guyane française, Libye, Martinique, Moyen-Orient, Nouvelle-Calédonie, Océanie, Polynésie française, Russie, Réunion, Saint-Pierre-et-Miquelon, Ukraine, Venezuela

Expédition et manutention	À	Service	Livraison*Voir les remarques sur la livraison
Expédition sans frais	États-Unis	Expédition au tarif économique (USPS Media MailTM)	Livraison prévue entre le sam. 15 juin et le ven. 21 juin à 43230
4,95 $US (environ 6,80 $C)	États-Unis	Expédition standard (DGM SmartMail Expedited)	Livraison prévue entre le ven. 14 juin et le mar. 18 juin à 43230
10,95 $US (environ 15,04 $C)	États-Unis	Expédition accélérée (FedEx 2Day®)	Livraison prévue entre le mer. 12 juin et le jeu. 13 juin à 43230

*Les dates de livraison approximatives – s'ouvre dans une nouvelle fenêtre ou un nouvel onglet tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.Remarques - Livraison *Les dates de livraison approximatives tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.

Délai de manutention

Expédition dans les 1 jours ouvrables après réception du paiement.

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