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Enchantement : l'art de changer les cœurs, les esprits et les actions - TRÈS BON

État :
Très bon
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Prix :
3,73 $US
Environ5,11 $C
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Lieu : Montgomery, Illinois, États-Unis
Livraison :
Livraison prévue entre le mer. 26 juin et le mer. 3 juil. à 43230
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Numéro de l'objet eBay :266445833327
Dernière mise à jour : févr. 19, 2024 21:34:47 HNEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Très bon: Un livre qui n’a pas l’air neuf et qui a été lu, mais qui est en excellent état. La ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781591845836
Book Title
Enchantment : the Art of Changing Hearts, Minds, and Actions
Publisher
Penguin Publishing Group
Item Length
7.9 in
Publication Year
2012
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Guy. Kawasaki
Genre
Psychology, Business & Economics
Topic
Leadership, Marketing / General, Business Communication / Meetings & Presentations, Organizational Behavior, General, Management, Interpersonal Relations
Item Weight
7 Oz
Item Width
5.2 in
Number of Pages
240 Pages

À propos de ce produit

Product Information

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con-verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591845831
ISBN-13
9781591845836
eBay Product ID (ePID)
117326958

Product Key Features

Book Title
Enchantment : the Art of Changing Hearts, Minds, and Actions
Number of Pages
240 Pages
Language
English
Publication Year
2012
Topic
Leadership, Marketing / General, Business Communication / Meetings & Presentations, Organizational Behavior, General, Management, Interpersonal Relations
Genre
Psychology, Business & Economics
Author
Guy. Kawasaki
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
7 Oz
Item Length
7.9 in
Item Width
5.2 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Reviews
"An informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs." -Kirkus Reviews   "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence   "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson   "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business   "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University   "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting." -Jack Covert, 1-800-CEO-READ   "Read this book to create a company as enchanting as Apple." -Steve Wozniak, co-founder of Apple "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." -Michael Gartenberg, research director, Gartner "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger, "Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs." -Kirkus review   "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting." -Jack Covert, 1-800-CEO-READ   "Read this book to create a company as enchanting as Apple." -Steve Wozniak, co-founder of Apple "Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson, Founder of the Virgin Group "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence: Science and Practice "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." -Michael Gartenberg, research director, Gartner "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger, "An informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs." -Kirkus Reviews   "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence   "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson   "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business   "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting." -Jack Covert, 1-800-CEO-READ   "Read this book to create a company as enchanting as Apple." -Steve Wozniak, co-founder of Apple "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." -Michael Gartenberg, research director, Gartner "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger
Grade from
Twelfth Grade
Dewey Decimal
658.8001/9

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    One of the best books I ever read, I bought one and had it sent to a friend also

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