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Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia - BON

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Lieu : Montgomery, Illinois, États-Unis
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Numéro de l'objet eBay :254506912842
Dernière mise à jour : avr. 13, 2024 18:20:14 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, ...
Brand
Unbranded
MPN
Does not apply
ISBN
0471123005
EAN
9780471123002
Book Title
Martha Inc. : the Incredible Story of Martha Stewart Living Omnimedia
Publisher
Wiley & Sons, Incorporated, John
Item Length
3.6 in
Publication Year
2002
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Christopher Byron
Genre
Biography & Autobiography, Business & Economics
Topic
Industries / Media & Communications, Business
Item Weight
26.9 Oz
Item Width
2.5 in
Number of Pages
432 Pages

À propos de ce produit

Product Information

Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would-be entrepreneurs alike. Martha Inc. tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. Through an engaging narrative by popular columnist Christopher Byron, this book chronicles how the business was built, what it took to take it public, and the personal and professional transformation Martha has undergone to make it all work. To get a true portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From Martha Stewart Living magazine and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish. Martha Stewart has sold America on good taste and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. A corporate biography as well as a success story worthy of Horatio Alger, Martha Inc. also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471123005
ISBN-13
9780471123002
eBay Product ID (ePID)
2002701

Product Key Features

Book Title
Martha Inc. : the Incredible Story of Martha Stewart Living Omnimedia
Number of Pages
432 Pages
Language
English
Publication Year
2002
Topic
Industries / Media & Communications, Business
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Author
Christopher Byron
Format
Hardcover

Dimensions

Item Height
0.6 in
Item Weight
26.9 Oz
Item Length
3.6 in
Item Width
2.5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
21
Reviews
"Martha Stewart is a success story you either love or hate--but until now you've only heard her side of it. In "Martha Inc.", author Christopher Byron chronicles the whole story..." ( New York Post , April 8, 2002) "Mr. Byron will not disappoint those who crave even more evidence of [Martha's] excess." ( New York Times Business section, April 14, 2002). "...it's clear [Byron] is a fan of Stewart's business acumen...[the book is] a riveting twist on an old story." ( USA Today's , April 15, 2002) "makes for a fascinating...read...a meaty account" ( BusinessWeek , April 22, 2002) "Though gleefully heralded in the press as a hatchet job, this biography of Martha Stewart turns out to be surprisingly evenhanded." ( The New Yorker , April 22 & 29, 2002) "Studying the two faces of Martha makes for a good, if opinionated, read." ( The Economist , April 20, 2002) "...many intriguing questions [are] posed in Byron's hot new business book/biography, which is among the most talked-about and successful books of the spring." ( Connecticut Post , April 21, 2002) "...more than perfunctory kudos go to Christopher Byron for assembling so much information about his subject, and a few more pats on the back for presenting it in so readable a form." ( Wall Street Journal , April 23, 2002) [MARTHA INC. is] "a can't-put-down read" ( Detroit News , April 27, 2002) "More fascinating is what lies behind the curtains that Byron pulls back..." ( The Strait Times (Singapore), April 28, 2002) "...takes readers on a fascinating journey into the making of the domestic demigoddess.... Byron writes with a lively and informative hand. He zeroes in with facts..." ( St. Louis Post-Dispatch , May 1, 2002) "Byron has written a balanced book that highlights both [Martha's] strengths and her abundance of warts. That makes Byron's book credible..." ( Fort Worth Star-Telegram , May 3, 2002) "...a dishy book...a few more pats on the back for presenting it in so readable a form." ( Wall Street Journal (Europe), 24 April 2002) " Martha Inc. is balanced, and Byron's financial analysis of the company is sophisticated."( New York Times Book Review , Sunday June 9, 2002) Here's a business book that's right at home on the beach. ( MONEY Magazine, August, 2002)
Lccn
2002-280033
Dewey Decimal
640.92 B
Lc Classification Number
Tx140.S74b97 2002
Table of Content
Prologue.1. Nancy Drew and the Case of the Hidden Childhood.2. A Model Life.3. To Wall Street.4. The Page Turns.5. A Nascent Empire: The Martha Moment Is Born.6. Who's Afraid of Virginia Woolf?7. Making the Best-Seller List.8. Kmart Calls.9. How to Negotiate a Contract.10. Strategy: Get Others to Pay.11. Controlling the Stress Lines.12. No Good Deed Goes Unpunished.13. Time Takes Martha.14. Martha Takes TV.15. In the Company of Women.16. Scheming Times.17. A Taxing Situation.18. Time Takes a Licking.19. Labor Relations.20. When Being in the Public Eye Is Not a Good Thing.21. From Wall Street to Main Street.22. To the Ends of the Earth.Epilogue.Acknowledgments.Source Notes.Index.
Copyright Date
2002

Description de l'objet du vendeur

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Moyenne au cours des 12 derniers mois

Qualité de la description
4.9
Justesse des frais d'expédition
5.0
Rapidité de l'expédition
5.0
Communication
5.0

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5***i (32)- Évaluation laissée par l'acheteur.
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10/10, well packaged
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Exactly as pictured and described
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Évaluations et avis sur le produit

2.5
2 évaluations du produit
  • 0 utilisateurs ont attribué une note de 5 étoiles sur 5
  • 1 utilisateurs ont attribué une note de 4 étoiles sur 5
  • 0 utilisateurs ont attribué une note de 3 étoiles sur 5
  • 0 utilisateurs ont attribué une note de 2 étoiles sur 5
  • 1 utilisateurs ont attribué une note de 1 étoiles sur 5

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Avis les plus pertinents

  • Fiction

    I read about halfway through the book, and then threw it in a dumpster, as that is where it belongs. This is my review and based on my opinion of the book. Mr. Byron acts like a sleaze in not only betraying a friend, who had befriended him and trusted him, but he also spinned every detail of Martha's life to his base way, full of his opinion and therefore, non-truths. Why? In my opinion, to write a book that would sell and pay bills. Don't take this book as factual, rather as fiction by person who can stoop very low to make a buck. This book made me believe in Martha Stewart and to question Christopher Byron's integrity, or lack thereof.

    Achat vérifié : OuiÉtat : OccasionVendu par : second.sale

  • martha + the muffins !

    my review about martha inc . : by chris dennis . the reason i bought martha inc . is because i am a major martha stewart fan ! i don ' t know anything about what she really does ?! all i do know is that i find her extremely attractive and i was looking for the perfect book that could give me some photography on the sultry blonde ! i even wrote to her website once asking her if she poses nude ?! ha ha ! she never responded ! oh well ! as long as i have some pictures of martha i don ' t care ! that ' s about it ! as for the book ?! who cares ! all martha has to do is cook for me and i ' ll be her palace slave ! i look like bryan adams . [ reckless ] . you go martha ! wow ! that ' s about it ! thanks so much ! - cd102271@yahoo.com .