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Le point de basculement : comment les petites choses peuvent faire une grande différence - BON

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Numéro de l'objet eBay :254477564836

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État: Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, ... Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, par exemple des éraflures, mais aucun trou ni aucune déchirure. Dans le cas des livres à reliure, la jaquette peut ne pas être incluse. La reliure présente des traces d'usure minimes. La plupart des pages ne sont pas endommagées et les plis, les déchirures, les passages soulignés ou surlignés et les inscriptions en marge sont minimes. Il n'y a aucune page manquante. Afficher toutes les définitions d'état(s'ouvre dans une nouvelle fenêtre ou un nouvel onglet)

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ISBN: 0316346624

Book Title: Tipping Point : How Little Things Can Make a Big Difference

Item Length: 8.5in

Publisher: Little Brown & Company

Publication Year: 2002

Format: Trade Paperback

Language: English

Item Height: 1in

Author: Malcolm Gladwell

Features: Reprint

Genre: Psychology, Business & Economics, Social Science, Philosophy

Topic: General, Social Psychology, Statistics, Marketing / Research

Item Width: 5.5in

Item Weight: 10.8 Oz

Number of Pages: 304 Pages

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Product Information

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Product Identifiers

Publisher

Little Brown & Company

ISBN-10

0316346624

ISBN-13

9780316346627

eBay Product ID (ePID)

1851753

Product Key Features

Book Title

Tipping Point : How Little Things Can Make a Big Difference

Author

Malcolm Gladwell

Format

Trade Paperback

Language

English

Features

Reprint

Topic

General, Social Psychology, Statistics, Marketing / Research

Publication Year

2002

Genre

Psychology, Business & Economics, Social Science, Philosophy

Number of Pages

304 Pages

Dimensions

Item Length

8.5in

Item Height

1in

Item Width

5.5in

Item Weight

10.8 Oz

Additional Product Features

Lc Classification Number

Hm1033.G53 2000

Edition Description

Reprint

Reviews

"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."-- San Francisco Chronicle, "As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."-- Aaron Gell , Time Out, "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."-- Michael Lewis

2002

Lccn

99-047576

Dewey Decimal

302

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Trade

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Numéro de l'objet eBay :254477564836

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par glombardo72
nov. 23, 2009
This is news?
This book was a disappointment. It basically stated the obvious, that certain factors "tip" people one way or another- context, persuasion, genetics, etc., and produce trends as well as personal preferences. There wasn't anything in here that was not common sense. For example, the chapter on why teenagers still start smoking even after decades of health warnings, etc., provided no new insight. Basically, the reason provided was that kids don't start smoking because the action of smoking is cool; they start smoking because the SMOKERS are cool. In other words, cool people smoke, just like they do other things. So to be cool, you'll emulate the cool people. And smoking is one thing you can do to be like them. Also, the author states that genetics is the reason why certain smokers ... This book was a disappointment. It basically stated the obvious, that certain factors "tip" people one way or another- context, persuasion, genetics, etc., and produce trends as well as personal preferences. There wasn't anything in here that was not common sense. For example, the chapter on why teenagers still start smoking even after decades of health warnings, etc., provided no new insight. Basically, the reason provided was that kids don't start smoking because the action of smoking is cool; they start smoking because the SMOKERS are cool. In other words, cool people smoke, just like they do other things. So to be cool, you'll emulate the cool people. And smoking is one thing you can do to be like them. Also, the author states that genetics is the reason why certain smokers become addicted (every-day smoking of several cigarettes per day, with great difficulty in quitting including withdrawal symptoms) and why other people can smoke very few cigarettes in a week, every week, for example, and easily stop doing that with no problem. Since the concept of "social smokers" is quite well known now, I don't think this was any revelation. Just like not every social drinker becomes an alcoholic, not every social smoker becomes a hard-core nicotine fiend. And doesn't genetics cause pretty much everything? I've heard a figure of 80% of our behavior, traits, intelligence, etc. is genetic. This may or may not be true, but the proposition that nature, rather than nurture, is controlling us is not a new idea either. The "masses" won't be impressed with his ideas on genes. This book was also very short. I would have appreciated much more substance, and just more MATERIAL in general. Thankfully I got this from the library so I didn't waste my money on a short, dissatisfying book that states the obvious and expects the public to be wowed by the "insight." The author seems to have rattled off this book in one sitting, perhaps as an afterthought, for what reason, I don't know. I also sensed a patronizing tone throughout. I get the impression by reading it that he wrote this first as an outline for some high school sociology class, and then tried to expand it to something that the great "unwashed masses" would take as a serious, scholarly work. Well, I'm sure that even the "masses" aren't that easily impressed. So I do not recommend wasting your time on this one!
par theestatepreserve
déc. 06, 2008
A Very Thoughtful Book About Cultural Trend-Setting
Malcolm Gladwell's Tipping Point considers the elements needed to make a particular movement gain mass appeal. The title concept, "tipping point," occurs when something that began small- a few funky kids in New York's East Village wearing Hush Puppies- turns into something very large- millions of Hush Puppies are sold. According to the author, the success of advancing any idea depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. Gladwell offers a theory of social dynamics that he contends will provoke a mass behavioral change. He offers numerous anecdotes to make his point: Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. After analyzing a number of fascinating ... Malcolm Gladwell's Tipping Point considers the elements needed to make a particular movement gain mass appeal. The title concept, "tipping point," occurs when something that began small- a few funky kids in New York's East Village wearing Hush Puppies- turns into something very large- millions of Hush Puppies are sold. According to the author, the success of advancing any idea depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. Gladwell offers a theory of social dynamics that he contends will provoke a mass behavioral change. He offers numerous anecdotes to make his point: Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. After analyzing a number of fascinating psychological studies, he propses that tipping points occur when subtle alterations in the environment, such as the eradication of graffiti, are enacted by a small number of people who act as connectors, mavens, and salesmen. As he applies his strikingly counter-intuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television programs to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based, in great part, on wishful thinking. Tipping Point has the feel of a cut-and-paste narrative- which is probably attributable to Gladwell's journalistic background- and is definitely not the stuff of deep academic research, or sociological thought. It is, however, an entertaining read that I would HIGHLY RECOMMEND and should affirm what we already knew, if we were honest with ourselves.
par rickdutton
mars 10, 2009
Tipping Point Review
Have read all three of Malcolm Gladwell's books. Each title has a totally surprising approach to what causes things in life to change. I found that the content of this book dealt with how things in life can change. After extended changes occur an unexpected crescendo may cause a tipping point that may make directional changes necessary. Often we can see it coming but may be surprised just how little influence we have to the tipping point. Lots of fun and a quick read. Good trip on the plane.Have read all three of Malcolm Gladwell's books. Each title has a totally surprising approach to what causes things in life to change. I found that the content of this book dealt with how things in life can change. After extended changes occur an unexpected crescendo may cause a tipping point that may make directional changes necessary. Often we can see it coming but may be surprised just how little influence we have to the tipping point. Lots of fun and a quick read. Good trip on the plane.
par autopilot999
avr. 30, 2008
Important Read For Trend Setters
This is an important book to read if you want to know how crazy the buyers can be and how a person needs to be tuned into the unpredictable factors that can push your product or idea to the forefront and cause it to spread virally. It helps me realize that I must always prepare for the best possible outcome with any of my projects even if they start slowyly--to always being getting the ideas in front of people so that the "right" person doesn't miss the chance to help you share BIG with the world. This book lends another perspective for anyone wanting to have a well-rounded foundation in what's happening and what can happen in the whimsical global market.This is an important book to read if you want to know how crazy the buyers can be and how a person needs to be tuned into the unpredictable factors that can push your product or idea to the forefront and cause it to spread virally. It helps me realize that I must always prepare for the best possible outcome with any of my projects even if they start slowyly--to always being getting the ideas in front of people so that the "right" person doesn't miss the chance to help you share BIG with the world. This book lends another perspective for anyone wanting to have a well-rounded foundation in what's happening and what can happen in the whimsical global market.
par Jg-YsOyWT0S@Deleted
août 03, 2007
The Tipping Point
This is an excellent example of in-depth journalism. Some books are fast food: fun to read, but not really nourishing. Some are like those horse pill multi-vitamins: spilling over with everything your body needs, but really hard to swallow. This book is one of the best literary meals I have had in quite awhile! It is delicious! It is easy to read, very insightful, loaded with information, and thought provoking. For me, it is the kind of book that I could read pleasurably over a few weeks time. I didn't need to inhale it. I wanted to assimilate the commentary slowly. I enjoyed it so much that I bought a copy for one of my sisters for her birthday. I will enjoy discussing it with her as she nibbles her way through it. If you love to read and you're interested in the elements of ... This is an excellent example of in-depth journalism. Some books are fast food: fun to read, but not really nourishing. Some are like those horse pill multi-vitamins: spilling over with everything your body needs, but really hard to swallow. This book is one of the best literary meals I have had in quite awhile! It is delicious! It is easy to read, very insightful, loaded with information, and thought provoking. For me, it is the kind of book that I could read pleasurably over a few weeks time. I didn't need to inhale it. I wanted to assimilate the commentary slowly. I enjoyed it so much that I bought a copy for one of my sisters for her birthday. I will enjoy discussing it with her as she nibbles her way through it. If you love to read and you're interested in the elements of events that cause them to tip one way or another, you'll find this book fascinating. The author is an excellent writer. If you've ever read his blogs or his work for the New Yorker then you probably appreciate his style. I'd also recommend BLINK, his subsequent work. I look forward to more books from this young, talented author.

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This is news?

A Very Thoughtful Book About Cultural Trend-Setting

Tipping Point Review

Important Read For Trend Setters

The Tipping Point