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SIGNÉ construit pour aimer créer des produits qui captivent les clients charpentier / Cagan

État :

Comme neuf

Prix :

12,25 $US

Environ16,75 $C

Offre directe :

Expédition :

4,87 $US (environ 6,66 $C) Expédition au tarif économique. En savoir plussur l'expédition

Lieu : Cincinnati, Ohio, États-Unis

Livraison :

Livraison prévue entre le ven. 31 mai et le mer. 5 juin à 43230

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Informations sur le vendeur

mcqu_41 (246)
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Numéro de l'objet eBay :234569606725

Caractéristiques de l'objet

État: Comme neuf: Un livre qui a l’air neuf mais qui a été lu. La couverture ne présente pas d’usure et ... Comme neuf: Un livre qui a l’air neuf mais qui a été lu. La couverture ne présente pas d’usure et la jaquette est incluse (dans le cas des livres reliés). Il n'y a aucune page manquante ou endommagée, aucun pli, aucune déchirure, aucun passage surligné ou souligné et aucune inscription en marge. Il est possible que le contreplat porte d'infimes marques d'identification. Le livre présente des traces d'usure infimes. Afficher toutes les définitions d'état(s'ouvre dans une nouvelle fenêtre ou un nouvel onglet)

Binding: Hardcover

Product Group: Book

Weight: 1 lbs

IsTextBook: No

ISBN: 9781605096988

Book Title: Built to Love : Creating Products That Captivate Customers

Item Length: 9.6in

Publisher: Berrett-Koehler Publishers, Incorporated

Publication Year: 2010

Format: Hardcover

Language: English

Item Height: 0.7in

Author: Peter Boatwright, Jonathan Cagan

Genre: Business & Economics

Topic: Marketing / General, Customer Relations, General, Marketing / Research

Item Width: 6.3in

Item Weight: 11.1 Oz

Number of Pages: 192 Pages

À propos de ce produit

Product Information

Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But this isn't something you can add on after the fact. Your products and services must be built to love from the very start. This book tells you why and shows you how. Peter Boatwright and Jonathan Cagan have worked with market-leading companies ranging from Fortune 100 corporations to niche firms in a variety of industries. They've found that for companies to form deep bonds with customers, emotions must be generated by a product itself-trying to associate emotions with a product simply through advertising is unreliable, expensive, and ultimately ineffective. They marshal stock market data that proves the bottom-line benefit of high-emotion products, as well as data showing that people are willing to pay more for products with emotionally rich features. After demonstrating that authentic product emotion really does pay off, Boatwright and Cagan move on to how -how emotion can be broken down into its core building blocks, how it can then be used to develop new products and services, and how product touch points, in particular visual touch points, deliver those emotions. Emotion can be built into any product or service-a point vividly illustrated through case studies from a variety of industries. Emotion is fundamental to all that is human, including the products we enjoy. Built to Love offers a clear method and a set of tools to help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to people's deepest needs and wants.

Product Identifiers

Publisher

Berrett-Koehler Publishers, Incorporated

ISBN-10

1605096989

ISBN-13

9781605096988

eBay Product ID (ePID)

84521223

Product Key Features

Book Title

Built to Love : Creating Products That Captivate Customers

Author

Peter Boatwright, Jonathan Cagan

Format

Hardcover

Language

English

Topic

Marketing / General, Customer Relations, General, Marketing / Research

Publication Year

2010

Genre

Business & Economics

Number of Pages

192 Pages

Dimensions

Item Length

9.6in

Item Height

0.7in

Item Width

6.3in

Item Weight

11.1 Oz

Additional Product Features

Lc Classification Number

Hf5415.153.B625 2010

Reviews

"Emotions have been underresearched and underutilized in designing a product's identity and strategy. Boatwright and Cagan have brilliantly filled this gap with Built to Love ." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "Boatwright and Cagan present an engaging and compelling argument why product emotions drive product success. Built to Love uncovers the science of product emotion, rigorously proving the value of emotion to customers and showing how any firm can design captivating products and services." --Daniel H. Pink, author of Drive and A Whole New Mind "If rationality dictated every consumer decision, there would be no Apple, Google, Porsche, or Ferrari. The business principle that the healthiest margins accrue from emotion is well established, and every business strives to achieve that holy grail combination of quality product and sense irresistibility that constitutes business success. Boatwright and Cagan clearly understand this phenomenon, and their book provides an excellent framework by which these elements can be made more predictable." --Dee Kapur, President, Truck Group, Navistar International Inc. " Built to Love profoundly displays that emotional benefits are to be considered and managed at the same level as financial profit, industrial processes, or communications...emotion makes money. The book structures the emotional attributes of products and brands into rational and logical tools, providing a practical and actionable management approach. Boatwright and Cagan have achieved a most difficult task by offering clarity to the challenges of creating emotion in products." --François Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd., "Emotions have been underresearched and underutilized in designing a product's identity and strategy. Boatwright and Cagan have brilliantly filled this gap with Built to Love ." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "Boatwright and Cagan present an engaging and compelling argument why product emotions drive product success. Built to Love uncovers the science of product emotion, rigorously proving the value of emotion to customers and showing how any firm can design captivating products and services." --Daniel H. Pink, author of Drive and A Whole New Mind "If rationality dictated every consumer decision, there would be no Apple, Google, Porsche, or Ferrari. The business principle that the healthiest margins accrue from emotion is well established, and every business strives to achieve that holy grail combination of quality product and sense irresistibility that constitutes business success. Boatwright and Cagan clearly understand this phenomenon, and their book provides an excellent framework by which these elements can be made more predictable." --Dee Kapur, President, Truck Group, Navistar International Inc. " Built to Love profoundly displays that emotional benefits are to be considered and managed at the same level as financial profit, industrial processes, or communications...emotion makes money. The book structures the emotional attributes of products and brands into rational and logical tools, providing a practical and actionable management approach. Boatwright and Cagan have achieved a most difficult task by offering clarity to the challenges of creating emotion in products." --Franois Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd.

Table of Content

Foreword by Donna Sturgess Preface Introduction: Energizing the Marketplace Chapter 1: Product Emotions Chapter 2: The Profitability of Emotions Chapter 3: The High Emotion Index: Stock Market Gains From Emotion Chapter 4: Pathways to Emotion Chapter 5: Supported Emotions: The Key to Today's Leading Products Chapter 6: Product Emotion Identity Chapter 7: The Emotion of Form And Touchpoints to Create It Chapter 8: Meeting Societal Needs: Positive Roles for Emotion Chapter 9: Emotion's Role in Technology Products Chapter 10: Taking Action: Transform Your Products and Brands to Captive Customers Acknowledgments Notes Index About the Authors

2010

Target Audience

Trade

Lccn

2010-024210

Dewey Decimal

658.5/75

Dewey Edition

Illustrated

Yes

Description de l'objet du vendeur

Le vendeur assume l'entière responsabilité de cette annonce.

Numéro de l'objet eBay :234569606725

Expédition et manutention

Lieu où se trouve l'objet :

Cincinnati, Ohio, États-Unis

Expédition :

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Lieux exclus :

Barbade, Guadeloupe, Guyane française, Libye, Martinique, Nouvelle-Calédonie, Polynésie française, Russie, Réunion, Ukraine, Venezuela

Changer de pays :

Code postal :

Expédition et manutention	À	Service	Livraison*Voir les remarques sur la livraison
4,87 $US (environ 6,66 $C)	États-Unis	Expédition au tarif économique (USPS Media MailTM)	Livraison prévue entre le ven. 31 mai et le mer. 5 juin à 43230

*Les dates de livraison approximatives – s'ouvre dans une nouvelle fenêtre ou un nouvel onglet tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.Remarques - Livraison *Les dates de livraison approximatives tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.

Délai de manutention

Expédition dans les 3 jours ouvrables après réception du paiement.

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