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Pourquoi nous achetons : la science du shopping - mis à jour et révisé pour Internet, le

État :
Très bon
Prix :
3,50 $US
Environ4,80 $C
Offre directe :
Expédition :
4,87 $US (environ 6,68 $C) Expédition au tarif économique. En savoir plussur l'expédition
Lieu : Romeoville, Illinois, États-Unis
Livraison :
Livraison prévue entre le mer. 12 juin et le lun. 17 juin à 43230
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Numéro de l'objet eBay :225853756339

Caractéristiques de l'objet

État
Très bon: Un livre qui n’a pas l’air neuf et qui a été lu, mais qui est en excellent état. La ...
ISBN
9781416595243
Book Title
Why We Buy : The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Item Length
8.4 in
Publisher
Simon & Schuster
Publication Year
2008
Format
Trade Paperback
Language
English
Item Height
1 in
Author
Paco Underhill
Genre
Business & Economics, Social Science
Topic
Consumer Behavior, General, Anthropology / Cultural & Social, Marketing / Research
Item Width
5.5 in
Item Weight
8.9 Oz
Number of Pages
320 Pages

À propos de ce produit

Product Information

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1416595244
ISBN-13
9781416595243
eBay Product ID (ePID)
66681961

Product Key Features

Book Title
Why We Buy : The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Author
Paco Underhill
Format
Trade Paperback
Language
English
Topic
Consumer Behavior, General, Anthropology / Cultural & Social, Marketing / Research
Publication Year
2008
Genre
Business & Economics, Social Science
Number of Pages
320 Pages

Dimensions

Item Length
8.4 in
Item Height
1 in
Item Width
5.5 in
Item Weight
8.9 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5415.2.U53 2009
Reviews
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy, Patricia T. O'ConnerThe New York TimesA testament to the nobility, the courage -- yes, even the heroism -- of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves., "At last, here is a book that gives this underrated skill the respect it deserves."-- The New York Times, "Why We Buyis a funny and insightful book for people on both sides of the retail counter."-- Michael Gould, CEO, Bloomingdale's, "At last, here is a book that gives this underrated skill the respect it deserves."--The New York Times, " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer,Back to the Futuretrilogy, R. J. IgneiziThe San Diego Union-TribuneNo matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable., Patricia T. O'Conner The New York Times A testament to the nobility, the courage -- yes, even the heroism -- of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves., Erica Marcus Newsday What Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations., Erica MarcusNewsdayWhat Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations., "Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's, "At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times, "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."--Rocky Mountain News(Denver)
Table of Content
CONTENTS I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING 1. A Science Is Born 2. What Retailers Don't Know II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone 4. You Need Hands 5. How to Read a Sign 6. Shoppers Move Like People 7. Dynamic III MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man 9. What Women Want 10. If You Can Read This You're Too Young 11. Kids IV SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING 12. The Sensual Shopper 13. The Big Three 14. Time, Real and Perceived 15. Cash/Wrap Blues 16. Magic Acts 17. In Cyberspace, No One Can Hear You Shop 18. The Self-Exam 19. Final Thoughts Acknowledgments Index
Copyright Date
2009
Lccn
2010-483248
Dewey Decimal
658.8342
Dewey Edition
22

Description de l'objet du vendeur

kjcallero

kjcallero

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4.7
3 évaluations du produit
  • 2 utilisateurs ont attribué une note de 5 étoiles sur 5
  • 1 utilisateurs ont attribué une note de 4 étoiles sur 5
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  • par reneethen25
    oct. 12, 2016

    Why We Buy

    good read, great reading

    Achat vérifié : OuiÉtat : Occasion

  • par tkawaii
    avr. 28, 2011

    great so far

    only read 5 chapters so far, taken a lot of notes, easy to read, though wish it was more text book like (and thats just preference).

  • par 7EI1XBX_SVW@Deleted
    sept. 03, 2010

    Great Buy!

    This seller offered a great price, fast shipping, and an accurate description on the book I bought. Very helpful!