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Innovation inversée : créer loin de chez soi, gagner partout

by Govindarajan, Vijay; Trimble, Chris | HC | VeryGood

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Numéro de l'objet eBay :193337516274

Dernière mise à jour : avr. 03, 2024 21:48:06 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État: Très bon

Remarques du vendeur: “May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...

Binding: Hardcover

Weight: 1 lbs

Product Group: Book

IsTextBook: No

ISBN: 9781422157640

Book Title: Reverse Innovation : Create Far from Home, Win Everywhere

Item Length: 9.2in

Publisher: Harvard Business Review Press

Publication Year: 2012

Format: Hardcover

Language: English

Item Height: 0.9in

Author: Vijay Govindarajan, Chris Trimble

Genre: Technology & Engineering, Business & Economics

Topic: Globalization, General, International / General, Management, Strategic Planning

Item Width: 6.1in

Item Weight: 16.5 Oz

Number of Pages: 256 Pages

À propos de ce produit

Product Information

Reverse Innovation introduces the idea of developing in emerging markets first--instead of scaling down rich world products--to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not."

Product Identifiers

Publisher

Harvard Business Review Press

ISBN-10

1422157644

ISBN-13

9781422157640

eBay Product ID (ePID)

120483430

Product Key Features

Book Title

Reverse Innovation : Create Far from Home, Win Everywhere

Author

Vijay Govindarajan, Chris Trimble

Format

Hardcover

Language

English

Topic

Globalization, General, International / General, Management, Strategic Planning

Publication Year

2012

Genre

Technology & Engineering, Business & Economics

Number of Pages

256 Pages

Dimensions

Item Length

9.2in

Item Height

0.9in

Item Width

6.1in

Item Weight

16.5 Oz

Additional Product Features

Lc Classification Number

Hd62.4.G683 2012

Reviews

This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." — Publishers Weekly Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." — Publishers Weekly This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." — Forbes.ru Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, "Reverse Innovation is still the first innovation book of 2012 that I widely recommend to clients and colleagues. It is an important contribution to the literature on this topic, featuring powerful stories and practical guidance that will connect with strategists, academics, corporate leaders, and practitioners." -- strategy+business magazine "The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation - or might suffer from it--the book is well worth reading." -- Globe & Mail "...a book that offers provocative insights into the quickly changing dynamics of the global economy." "The book is rich with examples..." -- The Wall Street Journal "In Reverse Innovation , [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable." -- The Financial Times "The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It''s a useful and even inspiring read for any executive who cares about the future of business innovation." -- Fortune.com " Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers." -- Stanford Social Innovation Review "This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy." -- Developing Leaders "Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets." -- Fortune (India) "This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." -- Publishers Weekly "This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise." -- 800 CEO READ "A well-researched and thoughtful book." -- The Irish Times "This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." -- Forbes.ru ADVANCE PRAISE "Govindarajan and Trimble offer a framework for the next phase of globalization." -- Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric " Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." -- Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. "Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." -- William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." -- Omar Ishrak, Chief Executive Officer, Medtronic, Inc. "As the world's economic center of gravity continues to shift--and as new consumers continue to emerge--it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." -- Ajay Banga, President and Chief Executive Officer, MasterCard "I wish I had this book ten years ago." -- Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, …a book that offers provocative insights into the quickly changing dynamics of the global economy." The book is rich with examples…" — The Wall Street Journal In Reverse Innovation , [the authors] argue that…western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable." — The Financial Times The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe." — Fortune.com Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets." — Fortune (India) This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." — Publishers Weekly This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." — Forbes.ru Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, "The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation - or might suffer from it--the book is well worth reading." -- Globe & Mail "...a book that offers provocative insights into the quickly changing dynamics of the global economy." "The book is rich with examples..." -- The Wall Street Journal "In Reverse Innovation , [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable." -- The Financial Times "The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It''s a useful and even inspiring read for any executive who cares about the future of business innovation." -- Fortune.com " Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers." -- Stanford Social Innovation Review "This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy." -- Developing Leaders "Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets." -- Fortune (India) "This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." -- Publishers Weekly "This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise." -- 800 CEO READ "A well-researched and thoughtful book." -- The Irish Times "This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." -- Forbes.ru "Govindarajan and Trimble offer a framework for the next phase of globalization." -- Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric " Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." -- Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. "Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." -- William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." -- Omar Ishrak, Chief Executive Officer, Medtronic, Inc. "As the world's economic center of gravity continues to shift--and as new consumers continue to emerge--it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." -- Ajay Banga, President and Chief Executive Officer, MasterCard "I wish I had this book ten years ago." -- Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies

2012

Lccn

2011-040347

Dewey Decimal

658.4/063

Intended Audience

Trade

Dewey Edition

Illustrated

Yes

Description de l'objet du vendeur

Le vendeur assume l'entière responsabilité de cette annonce.

Numéro de l'objet eBay :193337516274

Dernière mise à jour : avr. 03, 2024 21:48:06 HAEAfficher toutes les modificationsAfficher toutes les modifications

Expédition et manutention

Lieu où se trouve l'objet :

Aurora, Illinois, États-Unis

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Afghanistan, Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Anguilla, Antigua-et-Barbuda, Antilles néerlandaises, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Belgique, Bermudes, Bhoutan, Biélorussie, Bolivie, Bosnie-Herzégovine, Botswana, Brunéi Darussalam, Brésil, Bulgarie, Burkina Faso, Burundi, Bélize, Bénin, Cambodge, Cameroun, Canada, Chili, Chine, Chypre, Colombie, Comores, Corée du Sud, Costa Rica, Côte d'Ivoire, Danemark, Djibouti, Dominique, Espagne, Estonie, Fidji, Finlande, France, Gabon, République du, Gambie, Ghana, Gibraltar, Grenade, Groenland, Grèce, Guam, Guatemala, Guernesey, Guinée, Guinée équatoriale, Guinée-Bissau, Guyana, Géorgie, Haïti, Honduras, Hong Kong, Hongrie, Inde, Indonésie, Irak, Irlande, Islande, Israël, Italie, Jamaïque, Japon, Jersey, Jordanie, Kazakhstan, Kenya, Kirghizistan, Kiribati, Koweït, Laos, Lesotho, Lettonie, Liban, Libéria, Liechtenstein, Lituanie, Luxembourg, Macao, Macédoine, Madagascar, Malaisie, Malawi, Maldives, Mali, Malte, Maroc, Mauritanie, Mayotte, Mexique, Micronésie, Moldavie, Monaco, Monde entier, Mongolie, Montserrat, Monténégro, Mozambique, Namibie, Nauru, Nicaragua, Niger, Nigeria, Nioué, Norvège, Nouvelle-Zélande, Népal, Oman, Ouganda, Ouzbékistan, Pakistan, Palau, Panama, Papouasie-Nouvelle-Guinée, Paraguay, Pays-Bas, Philippines, Pologne, Porto Rico, Portugal, Pérou, Qatar, Roumanie, Royaume-Uni, Rwanda, République centrafricaine, République de Croatie, République dominicaine, République du Congo, République démocratique du Congo, République tchèque, Sahara occidental, Saint-Kitts-et-Nevis, Saint-Marin, Saint-Pierre-et-Miquelon, Saint-Vincent-et-les Grenadines, Sainte-Hélène, Sainte-Lucie, Salvador, Samoa, Samoa américaines, Serbie, Seychelles, Sierra Leone, Singapour, Slovaque, Slovénie, Somalie, Sri Lanka, Suisse, Suriname, Suède, Svalbard et Jan Mayen, Swaziland, Sénégal, Tadjikistan, Tanzanie, Taïwan, Tchad, Thaïlande, Togo, Tonga, Trinité-et-Tobago, Tunisie, Turkménistan, Turquie, Tuvalu, Uruguay, Vanuatu, Vietnam, Wallis-et-Futuna, Yémen, Zambie, Zimbabwe, Égypte, Émirats arabes unis, Équateur, Érythrée, État de la Cité du Vatican, Éthiopie, Île Maurice, Îles Caïmans, Îles Cook, Îles Malouines (îles Falkland), Îles Marshall, Îles Salomon, Îles Turks et Caicos, Îles Vierges (États-Unis), Îles Vierges britanniques, Îles du Cap-Vert

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