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Marketing par carte de crédit par Grady, Bill

by Grady, Bill | HC | Good

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Lieu : Aurora, Illinois, États-Unis

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Numéro de l'objet eBay :145692070865

Dernière mise à jour : mai 01, 2024 03:53:22 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État: Bon

Remarques du vendeur: “Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...

Binding: Hardcover

Weight: 1 lbs

Product Group: Book

IsTextBook: No

ISBN: 9780471106623

Subject Area: Business & Economics

Publication Name: Credit Card Marketing

Item Length: 9.3 in

Publisher: Wiley & Sons, Incorporated, John

Subject: Finance / General, Personal Finance / General

Series: National Retail Federation Ser.

Publication Year: 1995

Type: Textbook

Format: Hardcover

Language: English

Item Height: 0.8 in

Author: Bill Grady

Item Width: 6.3 in

Item Weight: 19 Oz

Number of Pages: 227 Pages

À propos de ce produit

Product Information

Retailers nationwide are discovering that private label credit cards are one of the most dynamic marketing tools ever to come down the pike. Not only do they act as a powerful draw for new customers, but, according to recent marketing studies, private label cards help build customer loyalty. They are also a nearly limitless vehicle for promotional offers, discounts, premiums, and other potent customer incentives. And they provide retailers with an unprecedented means of gathering valuable customer-profile and purchasing information which can then be used to build a targeted database for generating mailing lists, strategically managing inventory, segmenting the most profitable customers, and more. Now, in the first and only book devoted exclusively to the subject, credit card marketing legend Bill Grady tells you everything you need to know to successfully develop and market a private label credit card, or to more effectively use an existing one to expand your customer base. The man behind many of the major innovations in the field, Bill created and managed the largest and most successful credit card program in the home center industry and has worked with many prestigious Fortune 500 companies to develop their programs. In Credit Card Marketing, he shares the fruits of his more than twenty-five years in the business and fills you in on all the successful credit marketing techniques now in use at today2s sharpest, most innovative retail stores, banks, oil companies, and travel and entertainment providers. Writing in a warm, down-to-earth style, he takes you step-by-step through the entire process, from prescreened and preapproved solicitations, to direct mail, telemarketing, and in-store promotions, from premiums and sign-up programs, to frequent shopper and card enhancement programs. He also offers detailed scheduling guidelines to help you understand the lead times involved in various programs; guidelines on how to train employees to effectively market credit cards; and an entire chapter on how to develop and execute a winning credit card marketing plan. And along the way, Bill Grady reveals dozens of insider tips, insights, and rules of thumb that alone make Credit Card Marketing worth more than its weight in platinum. A guide to exploiting the full potential of one of today2s most versatile marketing tools, Credit Card Marketing is must reading for all retailers, banks, and others. For as Bill Grady so poignantly puts it: "In today2s economic environment those who understand how to get the most from their marketing dollars will be the ones around in a few years to talk about their success." "I2ve known Bill for twenty-three years . . . his passion for stimulating sales through promotions and direct marketing can only be defined as AGGRESSIVE, CREATIVE, and SUCCESSFUL." -Ray Rawley, Director of Retail Credit Lowe2s Companies, Inc. "At last . . . a book that catalogs and fully explains each weapon in the credit marketer2s arsenal. Must reading for all credit issuers." -David Garron, President and CEO, First North American National Bank (Circuit City Stores) "A creative and positive approach to credit marketing as translated by a true professional in the credit industry." -Jim Heatherly, Credit Marketing Manager The Home Depot "Bill2s commonsense approach to credit marketing really comes through. A must read for the marketing manager and a must read reminder for those of us removed from the day-to-day reality." -Ralph Spurgin, President and CEO Limited Credit Services "The 280s ideas won2t work in the 290s. Grady2s Credit Card Marketing is a must for credit grantors with ambitious goals." -Bill Bloom, Vice President Credit Sales and Services, Saks Fifth Avenue "Everyone from Assistant Credit Marketing Manager to the Vice President of Credit will benefit as Bill Grady shares his experiences, common sense, practical applications, a

Product Identifiers

Publisher

Wiley & Sons, Incorporated, John

ISBN-10

0471106623

ISBN-13

9780471106623

eBay Product ID (ePID)

864141

Product Key Features

Author

Bill Grady

Publication Name

Credit Card Marketing

Format

Hardcover

Language

English

Subject

Finance / General, Personal Finance / General

Series

National Retail Federation Ser.

Publication Year

1995

Type

Textbook

Subject Area

Business & Economics

Number of Pages

227 Pages

Dimensions

Item Length

9.3 in

Item Height

0.8 in

Item Width

6.3 in

Item Weight

19 Oz

Additional Product Features

Edition Number

LCCN

94-031487

Intended Audience

Scholarly & Professional

Series Volume Number

Lc Classification Number

Hg3756.U54g7 1995

Table of Content

Partial table of contents: ACQUISITION PROGRAMS: BRINGING IN NEW CREDIT CARD CUSTOMERS. Prescreens and Preapproved Solicitations. Instant Credit. In-Store Signs. Hostess Programs. Premiums. ACTIVATION PROGRAMS: GETTING CUSTOMERS TO USE CREDIT CARDS. Frequent Shopper Programs. Credit Card Reissue. Card Enhancement Programs. Gold Cards, VIP and Platinum Cards. TRAINING EMPLOYEES TO MARKET CREDIT CARDS. Training. Employee Contests. CREDIT CARD MARKETING TECHNIQUES. Database Marketing. Advertising. Interest Free, Deferred Payment, and Skip Payment Promotions. Appendices. Index.

1994

Dewey Decimal

332.7/65/0688

Dewey Edition

Illustrated

Yes

Description de l'objet du vendeur

Le vendeur assume l'entière responsabilité de cette annonce.

Numéro de l'objet eBay :145692070865

Dernière mise à jour : mai 01, 2024 03:53:22 HAEAfficher toutes les modificationsAfficher toutes les modifications

Expédition et manutention

Lieu où se trouve l'objet :

Aurora, Illinois, États-Unis

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Expédition et manutention	À	Service	Livraison*Voir les remarques sur la livraison
Expédition sans frais	États-Unis	Economy Shipping	Livraison prévue entre le lun. 10 juin et le mer. 12 juin à 43230
15,99 $US (environ 21,93 $C)	États-Unis	Expedited Shipping	Livraison prévue au plus tard le sam. 8 juin à 43230

*Les dates de livraison approximatives – s'ouvre dans une nouvelle fenêtre ou un nouvel onglet tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.Remarques - Livraison *Les dates de livraison approximatives tiennent compte du délai de manutention du vendeur, du code postal de l'expéditeur, du code postal du destinataire et de l'heure de l'acceptation et dépendent du service d'expédition sélectionné et de la réception du paiement. Les délais de livraison peuvent varier, particulièrement lors de périodes achalandées.

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