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The Consumer Revolution : Tipping the Balance of Power par Nath, Naren

by Nath, Naren | PB | Good
État :
Bon
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Numéro de l'objet eBay :145669741345
Dernière mise à jour : juin 23, 2024 17:26:11 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Bon
Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, par exemple des éraflures, mais aucun trou ni aucune déchirure. Dans le cas des livres à reliure, la jaquette peut ne pas être incluse. La reliure présente des traces d'usure minimes. La plupart des pages ne sont pas endommagées et les plis, les déchirures, les passages soulignés ou surlignés et les inscriptions en marge sont minimes. Il n'y a aucune page manquante. Afficher toutes les définitions d'état(s'ouvre dans une nouvelle fenêtre ou un nouvel onglet)
Remarques du vendeur
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9789353287535
Subject Area
Business & Economics
Publication Name
Consumer Revolution : Tipping the Balance of Power
Publisher
SAGE Publications, Incorporated
Item Length
8.5 in
Subject
Consumer Behavior, Economics / General, Management
Publication Year
2020
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Naren Nath
Item Weight
12.5 Oz
Item Width
5.5 in
Number of Pages
272 Pages

À propos de ce produit

Product Information

In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
9353287537
ISBN-13
9789353287535
eBay Product ID (ePID)
6038915624

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Consumer Revolution : Tipping the Balance of Power
Publication Year
2020
Subject
Consumer Behavior, Economics / General, Management
Type
Textbook
Subject Area
Business & Economics
Author
Naren Nath
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
12.5 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

LCCN
2020-514096
Dewey Edition
23
Reviews
The Consumer Revolution is a gripping saga of how today's consumer has become more empowered than ever before, tilting the balance of power away from producers, corporations, media empires and politicians for the first time in human history. This has created a profound disruption in the make-up of human society with far-reaching impacts, portrayed in a very engaging fashion by Naren in this book., The Consumer Revolution tells one of the most captivating tales of today--how 'the common (hu)man' came to harness uncommon power and influence in the world. It is a must-read for anyone trying to make sense of some of the biggest current events and trends in the world, gaze into the crystal ball of where human society is headed and activate in order to thrive in it., The Consumer Revolution does an amazing job of tying together the history of mankind's development, political systems, methods and places of commerce, creation of forums to the stores, impacts of the industrial and nuclear revolutions, and development of media, printing press and modes of enetertainment such as music,plays, film, radio and Tv to the tremendous power of internet... It's a fascinating read for everyone, but is essential for professionals of marketing and those in business, enetrtanment, media and control of sports franchises who want to stay relevant and not be left behind., Naren Nath's book, The Consumer Revolution, does an amazing job of tying together the history of mankind's development, political systems, methods and places of commerce, creation of forums to stores, impacts of the industrial and nuclear revolutions, and development of media, printing press and modes of entertainment such as music, plays, film, radio and TV to the tremendous impact of the Internet. He explains why power has shifted from the producer and marketer to the consumer.It's a fascinating read for everyone, but is essential for students of marketing and those in business, entertainment, media and control of sports franchises who want to stay relevant and not be left behind., Naren paints a detailed picture of consumer quality of life and business evolution leading to re-distribution of power and wealth from the industrial revolution to the technology revolution and beyond! Not just consumers, there are implications for businesses, lawmakers, media and others. Fasten your seat belts for what's coming!, This book will fundamentally change material culture scholarship. It challenges the way social, cultural and economic historians think about consumer behaviour, and will quickly become the book that everyone interested in the meaning of everyday things must read to participate in the lively discussions that will follow its publication., Naren's long experience in e-commerce has created a unique view of its history and the game-changing future technologies that are changing retail forever., The Consumer Revolution is a fascinating narrative of how technology empowered the consumer, how it redefined the rights and duties of producers and consumers, and how social change is ignited by the consumer exercising this power with every new disruption in the modern age. Other than business, the book makes us think deeply on its effect on poverty alleviation, education and healthcare, and the manner in which it is going to change the way we think about products and services. This book deserves a scientific sequel that will chart out the fundamental principles that have redefined the consumer., The Consumer Revolution is a remarkable story of how everyday consumers are becoming dramatically more empowered today. Naren provides a truly unique context and perspective on this revolution, and illustrates why consumers should feel incredibly inspired to express their will and shape their world unlike ever before.
Target Audience
Scholarly & Professional
Dewey Decimal
381.32
Lc Classification Number
Hc79.C6
Table of Content
PrefaceRevolutionsTectonic Power ShiftInformation IgnitionThe Communication CrescendoRewiring RelationshipsPolitical Power in PlayEmancipation in EntertainmentCustomer-centric Commerce and AdvertisingSomething Spectacular This Way Comes
Copyright Date
2019

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