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The Sports Strategist : Developing Leaders for a High-Performance Industry par...

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Lieu : Santee, California, États-Unis
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Numéro de l'objet eBay :145078848510

Caractéristiques de l'objet

État
Comme neuf: Un livre qui a l’air neuf mais qui a été lu. La couverture ne présente pas d’usure et ...
ISBN
9780199343836
Book Title
Sports Strategist : Developing Leaders for a High-Performance Industry
Item Length
6.4 in
Publisher
Oxford University Press, Incorporated
Publication Year
2014
Format
Hardcover
Language
English
Item Height
0.9 in
Author
Ben Shields, Adam Grossman, Irving Rein
Genre
Sports & Recreation
Topic
Business Aspects, General
Item Width
9.3 in
Item Weight
21.2 Oz
Number of Pages
296 Pages

À propos de ce produit

Product Information

In the $750 billion dollar sports industry, is winning on-the-field the only driver that matters for off-the-field business success? Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure. In The Sports Strategist: Developing Leaders for a High-Performance Industry , authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports organizations must focus on identifying and maximizing key factors that, unlike winning, can be controlled and shaped. By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry. Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm readers with the combination of the necessary tools to help them make better strategic decisions. Everyone from industry veterans to aspirational managers will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not. The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

Product Identifiers

Publisher
Oxford University Press, Incorporated
ISBN-10
0199343837
ISBN-13
9780199343836
eBay Product ID (ePID)
201598976

Product Key Features

Book Title
Sports Strategist : Developing Leaders for a High-Performance Industry
Author
Ben Shields, Adam Grossman, Irving Rein
Format
Hardcover
Language
English
Topic
Business Aspects, General
Publication Year
2014
Genre
Sports & Recreation
Number of Pages
296 Pages

Dimensions

Item Length
6.4 in
Item Height
0.9 in
Item Width
9.3 in
Item Weight
21.2 Oz

Additional Product Features

Lc Classification Number
Gv713.R45 2015
Reviews
"The Sports Strategist brilliantly articulates how the future of sports, just like entertainment, relies on storytelling, star power, and technology." --Garry Marshall, director of Pretty Woman and Valentine's Day, actor, producer, and writer "There are many ways for teams to be financially successful even when they are not winning -- and Irving Rein, Ben Shields, and Adam Grossman show the path." --Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith College, sports industry consultant/media commentator, "Whether you are a current or aspiring leader in the sports industry, you will benefit from the innovative concepts in The Sports Strategist." --George Bodenheimer, former Executive Chairman and President of ESPN "This book is a terrific read. It gets to the heart of sports as a business and the challenges of running a franchise to profitability while sustaining fan support." --Rocky Wirtz, Chairman of the Chicago Blackhawks "The Sports Strategist brilliantly articulates how the future of sports, just like entertainment, relies on storytelling, star power, and technology." --Garry Marshall, director of Pretty Woman and Valentine's Day, actor, producer, and writer "There are many ways for teams to be financially successful even when they are not winning--and Irving Rein, Ben Shields, and Adam Grossman show the path." --Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith College, sports industry consultant/media commentator, "Whether you are a current or aspiring leader in the sports industry, you will benefit from the innovative concepts in The Sports Strategist." --George Bodenheimer, former Executive Chairman and President of ESPN "This book is a terrific read. It gets to the heart of sports as a business and the challenges of running a franchise to profitability while sustaining fan support." --Rocky Wirtz, Chairman of the Chicago Blackhawks "The Sports Strategist brilliantly articulates how the future of sports, just like entertainment, relies on storytelling, star power, and technology." --Garry Marshall, director of Pretty Woman and Valentine's Day, actor, producer, and writer "There are many ways for teams to be financially successful even when they are not winning--and Irving Rein, Ben Shields, and Adam Grossman show the path." --Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith College, sports industry consultant/media commentator "The Sports Strategist uses good case examples and is written by a strong team that understands the importance of taking a strategic view of an industry that, almost by necessity, can be very tactical." --Paul Swangard, Managing Director at Warsaw Sports Marketing "At Monumental Sports, we are always exploring how new marketing opportunities impact the Washington Capitals, Wizards and Mystics brands and affect our bottom line. The Sports Strategist provides readers with the tools to evaluate different choices in a variety of marketing channels and select the best options for their organizations." --Joe Dupriest, Senior Vice President and Chief Marketing Officer for Monumental Sports & Entertainment
Table of Content
Title PagePrefaceAcknowledgementsInflection PointsSECTION ONE - COMMUNICATION INFLECTION POINTDesigning an IdentityConstructing Enduring NarrativesMastering New TechnologiesSECTION TWO - FINANCIAL INFLECTION POINTMaximizing Revenue With AnalyticsDeveloping Public SupportSECTION THREE - COMPETITION INFLECTION POINTCrafting a Crisis BlueprintReinvigorating SportscapesInfusing Ethics Into Decision-MakingEpilogueEndnotes
Copyright Date
2015
Target Audience
Trade
Lccn
2014-000414

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