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Marques d'excellence : histoire et taxonomie des marques par Per Mollerup...

État :
Bon
Prix :
10,80 $US
Environ14,79 $C
Expédition :
7,09 $US (environ 9,71 $C) Expédition au tarif économique. En savoir plussur l'expédition
Lieu : Fremont, California, États-Unis
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Livraison prévue entre le mer. 29 mai et le ven. 31 mai à 43230
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Numéro de l'objet eBay :134586631722
Dernière mise à jour : mars 12, 2024 20:25:21 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, ...
ISBN
9780714864747
Book Title
Marks of Excellence : the History and Taxonomy of Trademarks
Item Length
11.7in
Publisher
Phaidon Press, Incorporated
Publication Year
2013
Format
Hardcover
Language
English
Item Height
1.4in
Author
Per Mollerup
Features
Revised
Genre
Design, Art, Law
Topic
Graphic Arts / Branding & Logo Design, Graphic Arts / Commercial & Corporate, Intellectual Property / Trademark, General
Item Width
10.2in
Item Weight
76.2 Oz
Number of Pages
296 Pages

À propos de ce produit

Product Information

The core of this book is a full classification of hundreds of trade marks: covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

Product Identifiers

Publisher
Phaidon Press, Incorporated
ISBN-10
0714864749
ISBN-13
9780714864747
eBay Product ID (ePID)
143630669

Product Key Features

Book Title
Marks of Excellence : the History and Taxonomy of Trademarks
Author
Per Mollerup
Format
Hardcover
Language
English
Features
Revised
Topic
Graphic Arts / Branding & Logo Design, Graphic Arts / Commercial & Corporate, Intellectual Property / Trademark, General
Publication Year
2013
Genre
Design, Art, Law
Number of Pages
296 Pages

Dimensions

Item Length
11.7in
Item Height
1.4in
Item Width
10.2in
Item Weight
76.2 Oz

Additional Product Features

Lc Classification Number
Nc997
Edition Description
Revised Edition
Edition Number
2
Reviews
"Expanded with more than 500 new images and an additional 80 pages of material, Marks of Excellence is a great reference book for those working in branding, advertising, and design as well as those interested in the history of your favorite corporate word marks."-- Selectism.com "Phaidon's Marks of Excellence is a glossy homage to logos through the ages, backed up with trainspotter-ish annotated notes."-- The Face "Perfect for anyone who wants to start building their own global brand."-- Wallpaper "...A handsome book... Excellent..."-- Creative Review "Per Mollerup's beautiful yet pithy book."-- Graphis "The Danish designer, Per Mollerup, is a master of modern visual shorthand, and his perspective makes a refreshing change from the dominance of Anglo-American thought on the subject. His designs... are exemplary in their wit and economy."-- Business and Design Newsletter (Chartered Society of Designers) "[Per Mollerup] has assembled an exhaustive collection of marks, and backed up the images with some highly informative text. This is an excellent book whatever your philosophical position in design."-- U & LC " Marks of Excellence is another contribution to Phaidon's de luxe series on design and architecture which provides an appropriate platform for communicating through impeccable and generously reproduced images. The indulgence of the coffee-table format is combined in this book with an intelligent and comprehensive text to create a reading experience properly saturated with looking. The illustrations are presented in two ways. Firstly the text is regularly punctuated with opulent full-bleed spread... By contrast, illustrations are also supplied in a diagrammatic fashion... The book contributes to the concerns of design history and to existing texts on the subject. Mollerup's encyclopaedic overview provides an updated addition to more personal accounts by designers... Perhaps the most original portion of Marks of Excellence is the 'Taxonomy' which uses theories put forward in the preceding chapters to form a model by which we might understand how trademarks signify. This takes us beyond mere recognition or subjective response to a formalized level in which we may sort the 'letter marks' in a logo into a number of categories... The book may be used by students as an introduction to communication theory and as a good example of the application of such theories to graphic design practice. It will be useful to designers... as a self-proclaimed canon of approved design... For the general reader the book will usefully enhance perception and identification of the system, rules and techniques of communication through corporate identity."-- Journal of Design History "Unique... Marks of Excellence reflects this dedication to combining deep theory with surface beauty. Its 240 pages and 600 beautiful illustrations are both a feast for the eyes and an education in design."-- Critique, "Expanded with more than 500 new images and an additional 80 pages of material, Marks of Excellenceis a great reference book for those working in branding, advertising, and design as well as those interested in the history of your favorite corporate word marks."--Selectism.com "Phaidon's Marks of Excellenceis a glossy homage to logos through the ages, backed up with trainspotter-ish annotated notes."--The Face "Perfect for anyone who wants to start building their own global brand."--Wallpaper "...A handsome book... Excellent..."--Creative Review "Per Mollerup's beautiful yet pithy book."--Graphis "The Danish designer, Per Mollerup, is a master of modern visual shorthand, and his perspective makes a refreshing change from the dominance of Anglo-American thought on the subject. His designs... are exemplary in their wit and economy."--Business and Design Newsletter (Chartered Society of Designers) "[Per Mollerup] has assembled an exhaustive collection of marks, and backed up the images with some highly informative text. This is an excellent book whatever your philosophical position in design."--U & LC "Marks of Excellenceis another contribution to Phaidon's de luxe series on design and architecture which provides an appropriate platform for communicating through impeccable and generously reproduced images. The indulgence of the coffee-table format is combined in this book with an intelligent and comprehensive text to create a reading experience properly saturated with looking. The illustrations are presented in two ways. Firstly the text is regularly punctuated with opulent full-bleed spread... By contrast, illustrations are also supplied in a diagrammatic fashion... The book contributes to the concerns of design history and to existing texts on the subject. Mollerup's encyclopaedic overview provides an updated addition to more personal accounts by designers... Perhaps the most original portion of Marks of Excellenceis the 'Taxonomy' which uses theories put forward in the preceding chapters to form a model by which we might understand how trademarks signify. This takes us beyond mere recognition or subjective response to a formalized level in which we may sort the 'letter marks' in a logo into a number of categories... The book may be used by students as an introduction to communication theory and as a good example of the application of such theories to graphic design practice. It will be useful to designers... as a self-proclaimed canon of approved design... For the general reader the book will usefully enhance perception and identification of the system, rules and techniques of communication through corporate identity."--Journal of Design History "Unique... Marks of Excellencereflects this dedication to combining deep theory with surface beauty. Its 240 pages and 600 beautiful illustrations are both a feast for the eyes and an education in design."--Critique, "Expanded with more than 500 new images and an additional 80 pages of material, Marks of Excellence is a great reference book for those working in branding, advertising, and design as well as those interested in the history of your favorite corporate word marks." - Selectism.com
Copyright Date
2013
Dewey Decimal
929.9/5
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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