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Mastering Search Analytics : Mesurer le référencement, la semence et la recherche de site (livre de poche ou sof
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- Achat immédiatMastering Search Analytics : Mesurer le référencement, la semence et la recherche de site (livre de poche ou sof
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Lieu : Grand Rapids, Michigan, États-Unis
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Numéro de l'objet eBay :388520647577
Dernière mise à jour : juil. 11, 2025 08:00:38 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- EAN
- 9781449302658
- ISBN
- 1449302653
- Manufacturer
- O'Reilly Media
- Brand
- O'Reilly Media
- Binding
- TP
- Book Title
- Mastering Search Analytics: Measuring Seo, Sem and
À propos de ce produit
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1449302653
ISBN-13
9781449302658
eBay Product ID (ePID)
109029734
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Mastering Search Analytics : Measuring Seo, Sem and Site Search
Publication Year
2011
Subject
Web / Web Programming, Web / Design, Web / Search Engines
Type
Textbook
Subject Area
Computers
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
24.7 Oz
Item Length
9.2 in
Item Width
7 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
025.04
Table Of Content
Preface Chapter 1: Introduction to Search Analytics Chapter 2: Establishing ROI Chapter 3: Tracking and Optimizing SEO and Paid Search Traffic Chapter 4: Tracking Words--SEO and Paid Search Chapter 5: Coordinating SEO and Paid Search Chapter 6: Site Search Analytics Chapter 7: Correlating SEO/Paid Search and Site Search Chapter 8: Competitor Research and Competitor Tracking Chapter 9: Tracking Off-Site Trends Chapter 10: Tracking Mobile Search Chapter 11: Social Media and Search Chapter 12: Webmaster Tools--Data Direct from the Engines Chapter 13: An SEO Audit (On-Page Factors) Chapter 14: Dashboards and Reports Chapter 15: Building Your Own Audit Tools and Enabling Others Tool Listing Colophon
Synopsis
Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it., Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. It's ideal for search specialists, webmasters, and search marketing managers. * Get in-depth coverage of a vital topic that isn't covered in detail elsewhere * Manipulate and correlate different data sets to provide accountable and actionable analytics * Learn the difference between macro, micro, value, and action metrics * Use site audit results to further optimize a page, site section, or the entire site * Provide metrics to help sell the value of search to executives in your company, Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy--not just to improve your site's search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy's return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. Focus on conversion and usability--not on driving larger volumes of traffic Track the performance of your SEO and paid search keywords Apply techniques to monitor what your competitors are doing Understand the differences between mobile and desktop search Learn how social media impacts your search rankings and results Audit your site for problems that can affect users and search spiders Create dashboards and expanded reports for all of your search activities
LC Classification Number
ZA4060
Description de l'objet du vendeur
Évaluations comme vendeur (1 268 470)
- 7***j (781)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
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- e***- (86)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéFantastic experience all around! The transaction was fast and easy, with smooth communication every step of the way. The item arrived quickly, was securely packaged, and matched the description perfectly. Seller was responsive, helpful, and clearly cares about providing great service. One of the best eBay sellers I’ve had the pleasure of dealing with. 10 out of 10—highly recommended! Would absolutely buy from again without hesitation. Thanks so much!The Jewish War of Survival (Paperback or Softback) (#365451036486)
Évaluations comme vendeur (1 268 470)
- 7***j (781)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- 6***c (460)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéThe items were just as shown and in excellent condition. The books were very well packed for shipping. I will continue to do business with the seller. The prices are reasonable and the shipping cost are very good. The seller is great at communicating with the buyers keeping the parties well informed about the tranactions. Highly recommended! A+++++++
- e***- (86)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéFantastic experience all around! The transaction was fast and easy, with smooth communication every step of the way. The item arrived quickly, was securely packaged, and matched the description perfectly. Seller was responsive, helpful, and clearly cares about providing great service. One of the best eBay sellers I’ve had the pleasure of dealing with. 10 out of 10—highly recommended! Would absolutely buy from again without hesitation. Thanks so much!The Jewish War of Survival (Paperback or Softback) (#365451036486)