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La responsabilité sociale des entreprises n'est pas des relations publiques : comment mettre la RSE au h
11,20 GBP
Environ20,60 $C
État :
Entièrement neuf
Un livre neuf, non lu, non utilisé et en parfait état, sans aucune page manquante ni endommagée.
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Expédition :
4,41 GBP (environ 8,11 $C) Standard Int'l Postage.
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Lieu : London, Royaume-Uni
Livraison :
Livraison prévue entre le ven. 9 mai et le mar. 20 mai à 43230
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Numéro de l'objet eBay :365544441977
Caractéristiques de l'objet
- État
- ISBN-13
- 9781911671428
- Book Title
- Corporate Social Responsibility is Not Public Relations
- ISBN
- 9781911671428
À propos de ce produit
Product Information
Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can't be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization's blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.
Product Identifiers
Publisher
Lid Publishing
ISBN-13
9781911671428
eBay Product ID (ePID)
14046703063
Product Key Features
Subject
Business
Publication Year
2021
Number of Pages
224 Pages
Publication Name
Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Width
138 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Description de l'objet du vendeur
Informations sur le vendeur professionnel
Numéro de TVA : GB 324767388
Évaluations comme vendeur (45 046)
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