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Pharmaceutical Marketing by Brent L Rollins: New
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Environ125,01 $C
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Expédition :
Sans frais Standard Shipping.
Lieu : Sparks, Nevada, États-Unis
Livraison :
Livraison prévue entre le mer. 13 août et le mar. 19 août à 94104
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Numéro de l'objet eBay :364058997008
Dernière mise à jour : juin 28, 2025 03:25:55 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Book Title
- Pharmaceutical Marketing
- Publication Date
- 2013-02-12
- Pages
- 304
- ISBN
- 9781284190236
À propos de ce produit
Product Identifiers
Publisher
Jones & Bartlett Learning, LLC
ISBN-10
1284190234
ISBN-13
9781284190236
eBay Product ID (ePID)
13038465519
Product Key Features
Number of Pages
282 Pages
Language
English
Publication Name
Pharmaceutical Marketing
Subject
Pharmacy
Publication Year
2019
Type
Textbook
Subject Area
Medical
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
15 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation. Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist. Key Features - "Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example - Discussion Questions - 10 questions per chapter to facilitate active learning and student participation - Unique Chapters - Social Media and The New 4 P's of Pharmaceutical Marketing * Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.
Description de l'objet du vendeur
Évaluations comme vendeur (514 431)
- m***m (2305)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (45)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (95)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.
Évaluations comme vendeur (514 431)
- m***m (2305)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (45)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (95)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.