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Numéro de l'objet eBay :315055502037
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Caractéristiques de l'objet

État
Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, ...
ISBN
1591840570
EAN
9781591840572
Publication Name
N/A
Type
Book
Release Title
Competition Demystified: A Radically Simplified Approach to Bu...
Artist
Judd, Kahn
Brand
N/A
Colour
N/A

À propos de ce produit

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591840570
ISBN-13
9781591840572
eBay Product ID (ePID)
45393484

Product Key Features

Book Title
Competition Demystified : a Radically Simplified Approach to Business Strategy
Number of Pages
288 Pages
Language
English
Topic
Industrial Management, Commerce, Management, Strategic Planning
Publication Year
2005
Illustrator
Yes
Genre
Business & Economics
Author
Bruce C. Greenwald
Format
Hardcover

Dimensions

Item Height
0.5 in
Item Weight
22.9 Oz
Item Length
3.6 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2005-041948
Dewey Edition
22
Grade From
Twelfth Grade
Dewey Decimal
658.4/012
Synopsis
Distinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really does offer a great new way to exploit competitive advantages., Since 1980, Michael Porters classic "Competitive Strategy" has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competitiona theory that is far simpler than Porters and much easier for strategic planners to apply in the real world. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entrythrough customer captivity, lower production costs, or economies of scaleit can manage these advantages, anticipate competitors moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all. "Competition Demystified" will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits. It is destined to become a management classic., Columbia Business School professor Greenwald offers a new way to exploit competitive advantage while achieving exceptional profits., Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.
LC Classification Number
HD30.28.G733 2005

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