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--Pour les nuls : Search Engine Optimization for Dummies par Peter Kent (2006, papier
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Caractéristiques de l'objet
- État
- ISBN
- 9780471979982
À propos de ce produit
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471979988
ISBN-13
9780471979982
eBay Product ID (ePID)
51443786
Product Key Features
Number of Pages
408 Pages
Language
English
Publication Name
Search Engine Optimization for Dummies
Publication Year
2006
Subject
Web / General, Web / Search Engines
Features
Revised
Type
Textbook
Subject Area
Computers
Series
For Dummies Ser.
Format
Perfect
Dimensions
Item Height
0.9 in
Item Weight
22.4 Oz
Item Length
9.2 in
Item Width
7.3 in
Additional Product Features
Edition Number
2
Intended Audience
Trade
LCCN
2006-921155
Dewey Edition
22
Reviews
"...cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." ( PC Advisor , September 2006), .,."cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006), .".. cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006), ."..cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)
Illustrated
Yes
Dewey Decimal
025.04
Edition Description
Revised edition
Table Of Content
Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover. Chapter 3: Planning Your Search-Engine Strategy. Chapter 4: Making Your Site Useful and Visible. Part II: Building Search-Engine-Friendly Sites. Chapter 5: Picking Powerful Keywords. Chapter 6: Creating Pages That Search Engines Love. Chapter 7: Avoiding Things That Search Engines Hate. Chapter 8: Dirty Deeds, Done Dirt Cheap. Chapter 9: Bulking Up Your Site - Competing with Content. Part III: Adding Your Site to the Indexes and Directories. Chapter 10: Finding Traffic via Geo-Targeting. Chapter 11: Getting Your Pages into the Search Engines. Chapter 12: Submitting to the Directories. Chapter 13: Buried Treasure - More Great Places to Submit Your Site. Part IV: After You've Submitted Your Site. Chapter 14: Using Link Popularity to Boost Your Position. Chapter 15: Finding Sites to Link to Yours. Chapter 16: Using Shopping Directories and Retailers. Chapter 17: Paying Per Click. Part V: The Part of Tens. Chapter 18: Ten-Plus Ways to Stay Updated. Chapter 19: Ten Myths and Mistakes. Chapter 20: Ten-Plus Useful Tools. Appendix: Staying out of Copyright Jail. Index.
Synopsis
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can Gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you Become familiar with search engines and search directories and find out which keywords work Build your site with techniques that search engines like and avoid the ones they don't Register your site with the top search systems and get it listed in directories Find out why links are important and see how to get other sites to link to yours Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising Discover the common mistakes that make Web sites invisible to search engines There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!, You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can Gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. "Search Engine Optimization For Dummies, 2nd Edition" shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you Become familiar with search engines and search directories and find out which keywords work Build your site with techniques that search engines like and avoid the ones they don't Register your site with the top search systems and get it listed in directories Find out why links are important and see how to get other sites to link to yours Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising Discover the common mistakes that make Web sites invisible to search engines There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help youpower up your skills. "Search Engine Optimization For Dummies, 2nd Edition" has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!, Plan your strategy and use the right keywordsFind out what search engines like and how to boost your rankingHow do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.Discover how toCreate search engine- friendly pagesChoose powerful keywordsIncrease visibilityEncourage other sites to link to yoursAvoid penaltiesUse pay-per-click advertising productively, You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can Gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo , there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you Become familiar with search engines and search directories and find out which keywords work Build your site with techniques that search engines like and avoid the ones they don't Register your site with the top search systems and get it listed in directories Find out why links are important and see how to get other sites to link to yours Work with Google AdWords and Yahoo Search, and explore the best and most economical ways to use pay-per-click advertising Discover the common mistakes that make Web sites invisible to search engines There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves
LC Classification Number
TK5105.884
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Évaluations comme vendeur (2 361)
- n***! (1491)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéFAST shipping and book in excellent condition! Great seller to work with!
- k***e (122)- Évaluation laissée par l'acheteur.Dernière annéeAchat vérifiéAs described. On time. Great price! A perfect transaction. Thanks much!The Blood Sugar Solution : The UltraHealthy Program for Losing Weight, Preventin (#262909260010)
- b***h (790)- Évaluation laissée par l'acheteur.Dernière annéeAchat vérifiéVery good transaction, good communication, book as described, thank youRandom Acts of Badness : My Story by Danny Bonaduce (2001, Hardcover) (#264309863333)