Introducing Communication Research : Paths of Inquiry par Donald F. Treadwell.2e

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Caractéristiques de l'objet

État
Bon: Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, ...
Product Type
Textbook
ISBN
9781452217352

À propos de ce produit

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1452217351
ISBN-13
9781452217352
eBay Product ID (ePID)
143891329

Product Key Features

Number of Pages
328 Pages
Language
English
Publication Name
Introducing Communication Research : Paths of Inquiry
Subject
Communication Studies
Publication Year
2013
Type
Textbook
Author
Donald Treadwell
Subject Area
Language Arts & Disciplines
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
27.1 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2012-033759
Dewey Edition
22
Reviews
I like Treadwell's book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methods. I also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter., eoeI like Treadwelle(tm)s book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methods. I also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter.e, 'eoeI like Treadwell'e(tm)s book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methods. I also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter.'e�
Illustrated
Yes
Dewey Decimal
302.207/2
Table Of Content
List of ExhibitsPrefaceChapter 1. Getting Started: Possibilities and DecisionsChapter 2. First Decisions: What, Why, How?Chapter 3. Ethics: What Are My Responsibilities as a Researcher?Chapter 4. Reading Research: To Boldly Go Where Others Have Gone BeforeChapter 5. Measurement: Research Using NumbersChapter 6. Summarizing Research Results: Data Reduction and Descriptive StatisticsChapter 7. Generalizing From Research Results: Inferential StatisticsChapter 8. Sampling: Who, What, and How Many?Chapter 9. Surveys: Putting Numbers on OpinionsChapter 10. Experiments: Researching Cause and EffectChapter 11. Watching and Listening: Qualitative Research for In-Depth UnderstandingChapter 12. Content Analysis: Understanding Text and Image in NumbersChapter 13. Rhetorical and Critical Analyses: Understanding Text and Image in WordsChapter 14. Writing and Presenting ResearchGlossaryIndexAbout the Author
Synopsis
Introducing Communication Research , by Donald Treadwell, demystifies the theories and applications of communication research through its focus on research methods in practice. By highlighting examples of research in real-world settings, this exciting and accessible book helps readers see the relevance of basic communication research skills and concepts to their studies and careers. This proven book provides an overview of the research process from start to finish, covering both quantitative and qualitative methods, statistics, ethics, measurement, and more. A concluding chapter shows readers how to write up and present their research to various audiences., Through its focus on research methods in practice, Introducing Communication Research: Paths of Inquiry, Second Edition demystifies the theories and applications of communication research. By highlighting examples of research in real-world settings and using a variety of pedagogical aids, this exciting and accessible text helps students see the relevance of basic communication research skills and concepts to their undergraduate studies and their future careers. Offering an overview of the research process from start to finish, this proven best-seller covers both quantitative and qualitative methods, with introductory chapters that explore the conceptual foundations followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, content analysis, and a chapter on rhetorical and critical approaches and conversation analysis. A concluding chapter shows students how to write up and present their research to various audiences.
LC Classification Number
P91.3.T76 2014

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