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Gestion Marketing 8ème Huitième Édition Une Approche Décision Stratégique
7,94 $US
Environ10,92 $C
État :
Acceptable
Un livre présentant des traces d'usure apparentes. Sa couverture peut être endommagée, mais elle est globalement intacte. Sa reliure peut être légèrement endommagée, mais elle est globalement intacte. Il est possible que les marges portent des inscriptions ou que des passages aient été soulignés ou surlignés, mais il n'y a aucune page manquante et rien ne compromet la lisibilité ou la compréhension du texte.
- Achat immédiatGestion Marketing 8ème Huitième Édition Une Approche Décision Stratégique
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Expédition :
5,99 $US (environ 8,24 $C) USPS Media MailTM.
Lieu : Yuma, Arizona, États-Unis
Livraison :
Livraison prévue entre le mer. 13 août et le lun. 18 août à 94104
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Renvois refusés.
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Numéro de l'objet eBay :286617603498
Caractéristiques de l'objet
- État
- Book Title
- Marketing Management: A Strategic Decision-Making Approach
- Narrative Type
- Nonfiction
- Intended Audience
- Adult
- Inscribed
- NO
- ISBN
- 9780078028793
À propos de ce produit
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028795
ISBN-13
9780078028793
eBay Product ID (ePID)
113167584
Product Key Features
Number of Pages
576 Pages
Publication Name
Marketing Management: a Strategic Decision-Making Approach
Language
English
Publication Year
2012
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
34.4 Oz
Item Length
9.9 in
Item Width
8.1 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2011-049516
Dewey Edition
23
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.8
Grade To
College Freshman
Table Of Content
Section 1: The Role of Marketing in Developing Successful Business Strategies Chapter 1: The Marketing Management Process Chapter 2: The Marketing Implications of Corporate and Business Strategies Section 2: Market Opportunity Analysis Chapter 3: Understanding Market Opportunities Chapter 4: Understanding Consumer Buying Behavior Chapter 5: Understanding Organizational Markets and Buying Behavior Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 7: Targeting Attractive Market Segments Chapter 8: Differentiation and Brand Positioning Section 3: Developing Strategic Marketing Programs Chapter 9: Business Strategies: A Foundation for Marketing Program Decisions Chapter 10: Product Decisions Chapter 11: Pricing Decisions Chapter 12: Distribution Channel Decisions Chapter 13: Integrated Promotion Decisions Section 4: Strategic Marketing Programs for Selected Situations Chapter 14: Marketing Strategies for a Digitally Networked World Chapter 15: Strategies for New and Growing Markets Chapter 16: Strategies for Mature and Declining Markets Section 5: Implementing and Controlling Marketing Programs Chapter 17: Organizing and Planning for Effective Implementation Chapter 18: Measuring and Delivering Marketing Performance Index
Synopsis
The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions both good and not-so-good from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
LC Classification Number
HF5415.13.M352324
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- c***a (11)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéThe items arrived in a timely manner and were packaged very well to protect the items. They were exactly as represented on the website. The questions I had were answered very quickly and clearly. I am very satisfied with the transaction.
- c***d (443)- Évaluation laissée par l'acheteur.Dernière annéeAchat vérifié"I purchased a product from this seller and was extremely satisfied! The customer service was quick and friendly, the product arrived well-packaged and exactly as described, in perfect condition. Furthermore, the shipping was very fast, exceeding my expectations. The seller showed great attention to detail and clearly cares about customer satisfaction. I recommend them to anyone looking for a safe and pleasant shopping experience! Thank you; I will definitely buy again!"Sterile Empty Glass Vial 10ml Silver Cap 25 Pcs EXP 3/31/2025 New (#286059359086)
- y***t (1608)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéIt is as described shipping is great and the packaging is great thank you
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- oct. 21, 2015
Marketing management "a strategic Decision-Making Approach"
Achat vérifié : OuiÉtat : NeufVendu par : thomasglen
Évaluations comme vendeur (775)
- c***a (11)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéThe items arrived in a timely manner and were packaged very well to protect the items. They were exactly as represented on the website. The questions I had were answered very quickly and clearly. I am very satisfied with the transaction.
- c***d (443)- Évaluation laissée par l'acheteur.Dernière annéeAchat vérifié"I purchased a product from this seller and was extremely satisfied! The customer service was quick and friendly, the product arrived well-packaged and exactly as described, in perfect condition. Furthermore, the shipping was very fast, exceeding my expectations. The seller showed great attention to detail and clearly cares about customer satisfaction. I recommend them to anyone looking for a safe and pleasant shopping experience! Thank you; I will definitely buy again!"Sterile Empty Glass Vial 10ml Silver Cap 25 Pcs EXP 3/31/2025 New (#286059359086)
- y***t (1608)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéIt is as described shipping is great and the packaging is great thank you