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Marketing Warfare : 20th Anniversary Edition par Al Ries et Jack Trout

35,19 $US
Environ48,51 $C
État :
Entièrement neuf
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Expédition :
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Lieu : Avenel, NJ, États-Unis
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Numéro de l'objet eBay :285422671683
Dernière mise à jour : juil. 30, 2025 09:19:06 HAEAfficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Entièrement neuf: Un livre neuf, non lu, non utilisé et en parfait état, sans aucune page manquante ...
Binding
SOFTCOVER
International ISBN
9781259029004
Contents
SAME as in US edition
Packing
Shrinkwrapped- Box Packed
Product Type
INTERNATIONAL EDITION
If Order Expedited Shipping
DELIVERED WITHIN 5-7 DAYS BY DHL/UPS/FedEx/Aramex
ISBN
9780071460828

À propos de ce produit

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071460829
ISBN-13
9780071460828
eBay Product ID (ePID)
46921931

Product Key Features

Edition
2
Book Title
Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
Number of Pages
240 Pages
Language
English
Publication Year
2005
Topic
Training, Marketing / General
Illustrator
Yes
Genre
Business & Economics
Author
Al Ries, Jack Trout
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
19 Oz
Item Length
8.3 in
Item Width
7.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2005-054322
Dewey Edition
22
Dewey Decimal
658.8
Edition Description
Revised edition,Annual,Annotated edition
Synopsis
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: * A fresh perspective on why waging marketing warfare is even more important today than 20 years ago * In-depth analyses of some of the biggest marketing successes and failures of the last two decades * Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed * Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules., The book that changed marketing forever is now updated for the new millennium In 1986, "Marketing Warfare" propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-- including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-- along with annotated reproductions of winning and losing ads., The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads. ", This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades., Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
LC Classification Number
HF5415.R544 2006

Description de l'objet du vendeur

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Moyenne au cours des 12 derniers mois
Qualité de la description
4.9
Justesse des frais d'expédition
4.9
Rapidité de l'expédition
4.9
Communication
4.9

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  • s***a (0)- Évaluation laissée par l'acheteur.
    Six derniers mois
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    I had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!
  • e***s (3)- Évaluation laissée par l'acheteur.
    Six derniers mois
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    they arrived quickly, sooner than i even expected! they were very nicely and thoroughly wrapped, and in excellent condition. they looked exactly as pictured in the photo and they’re worth the price, considering they’re typically more from big retailers! good, trustworthy seller!
  • 5***5 (8)- Évaluation laissée par l'acheteur.
    Six derniers mois
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    Got it 3 days earlier then expected. Great quality was wrapped very well. Great value for the money. All the books were in perfect condition. No rips or bends on the pages excellent. Highly recommend this seller.

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5.0
1 évaluations du produit
  • 1 utilisateurs ont attribué une note de 5 étoiles sur 5
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    This is a great book + the condition was almost perfect

    Achat vérifié : OuiÉtat : OccasionVendu par : gently.loved.books