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Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION
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- Achat immédiatMarketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION
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4,99 $US (environ 7,04 $C) Economy Shipping.
Lieu : Avenel, NJ, États-Unis
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Numéro de l'objet eBay :276304140891
Dernière mise à jour : nov. 20, 2025 07:22:51 HNEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Binding
- SOFTCOVER
- International ISBN
- 9789355738486
- Contents
- SAME as in US edition
- Packing
- Shrinkwrapped- Box Packed
- Shipping Service
- DELIVERED WITHIN 5-8 DAYS BY DHL/UPS/FedEx/Aramex
- Product Type
- INTERNATIONAL EDITION
- Edition
- 8TH EDITION
- ISBN
- 9780357516300
À propos de ce produit
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357516303
ISBN-13
9780357516300
eBay Product ID (ePID)
3050074666
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Strategy
Subject
Marketing / General, Commerce, General
Publication Year
2021
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.9 in
Item Weight
42.4 Oz
Item Length
0.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2020-950264
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.802
Edition Description
Revised edition
Table Of Content
Preface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index.
Synopsis
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
LC Classification Number
HF5415.13
Description de l'objet du vendeur
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- s***a (0)- Évaluation laissée par l'acheteur.Dernière annéeAchat vérifiéI had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!Boys of Tommen 5 Books Set Binding+Keeping+Saving+Redeeming+Taming by Chloe (PB) (#285966862660)
- e***_ (110)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéShipping took a bit longer than expected BUT when the book arrived it was in perfect condition and was wrapped very well. Seller did communicate about the delay as well. I needed this as a required text for school and was exactly what I needed but for a fraction of the price. Thank you!Research Methods : The Essential Knowledge Base by TROCHIM, INTERNATIONAL ED. (#275836697559)
- e***s (4)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéthey arrived quickly, sooner than i even expected! they were very nicely and thoroughly wrapped, and in excellent condition. they looked exactly as pictured in the photo and they’re worth the price, considering they’re typically more from big retailers! good, trustworthy seller!Stephanie Garber Once Upon a Broken Heart Series 3 Books Set (Paperback) (#286060170124)
Évaluations comme vendeur (4 991)
- s***a (0)- Évaluation laissée par l'acheteur.Dernière annéeAchat vérifiéI had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!Boys of Tommen 5 Books Set Binding+Keeping+Saving+Redeeming+Taming by Chloe (PB) (#285966862660)
- e***_ (110)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéShipping took a bit longer than expected BUT when the book arrived it was in perfect condition and was wrapped very well. Seller did communicate about the delay as well. I needed this as a required text for school and was exactly what I needed but for a fraction of the price. Thank you!Research Methods : The Essential Knowledge Base by TROCHIM, INTERNATIONAL ED. (#275836697559)
- e***s (4)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéthey arrived quickly, sooner than i even expected! they were very nicely and thoroughly wrapped, and in excellent condition. they looked exactly as pictured in the photo and they’re worth the price, considering they’re typically more from big retailers! good, trustworthy seller!Stephanie Garber Once Upon a Broken Heart Series 3 Books Set (Paperback) (#286060170124)