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Gestion des actifs de marque : conduire une croissance rentable à travers vos marques - NEUF
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- Achat immédiatGestion des actifs de marque : conduire une croissance rentable à travers vos marques - NEUF
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Lieu : Montgomery, Illinois, États-Unis
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Numéro de l'objet eBay :256460721851
Dernière mise à jour : juil. 16, 2025 09:30:26 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Brand
- Unbranded
- Book Title
- Brand Asset Management: Driving Profitable Growth Through Your B
- MPN
- Does not apply
- ISBN
- 9780787963941
À propos de ce produit
Product Information
Preis, Qualität, Verfügbarkeit und Service - dies alles sind Aspekte Ihres Unternehmens, die die Konkurrenz imitieren kann. Ihre Marke jedoch ist einzigartig. Dieses Buch zeigt Ihnen, wie Sie Ihre Marke vom Logo auf dem Briefkopf in die treibende Kraft verwandeln, die hinter Unternehmenswachstum, operativem Erfolg und langfristiger Rentabilität steht. Autor Scott Davis ist ein erfahrener Brand Manager. Hier greift er auf seine bewährten Methoden zurück, die er in erfolgreichen Consulting- und Trainingsprogrammen entwickelt hat und gibt eine fundierte Einführung in die Markenstrategie. Er stellt zwei erprobte Möglichkeiten vor, wie Sie den Wert Ihrer Marke ermitteln, ihn maximieren und ihn einsetzen, um Entwicklung, Vertrieb, Preisgestaltung und Marketing Ihrer Produkte und Dienstleistungen entscheidend zu verbessern. "Brand Asset Management" - ein praktischer Leitfaden, der Ihnen genau zeigt, wie Sie Ihr Vorhaben in die Praxis umsetzen. Mit einer Fülle umfassender Fallstudien und Arbeitsblättern.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787963941
ISBN-13
9780787963941
eBay Product ID (ePID)
2346210
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Brand Asset Management : Driving Profitable Growth Through Your Brands
Publication Year
2002
Subject
Marketing / General, Consumer Guides, Organizational Behavior
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
12.5 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Edition Number
2
LCCN
2002-009865
Dewey Edition
21
Reviews
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "Davis sets forth a process that everyone, from the CEO to the marketing manager, can follow to position a company's brand in the most advantageous way and use it to drive development pricing, marketing, communication, and sales." -- Ft. Worth Morning Star-Telegram "Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands." -- Amy Kelm, worldwide consumer brand manager, Hewlett-Packard "Scott Davis has written a comprehensive guide for businesses interested in fully unleashing the power of their brands. His insights, analysis, and advice provide a road map for brand success." -- Don Fletcher, president, North America, Hallmark Cards, Inc. "Davis is a modern-day brand visionary. He proves the power of managing a brand as an asset. And teaches you how." -- Barry Krause, president, Publicis & Hal Riney, Chicago "Scott provides not only a host of practical tips to create and manage brands but also guidance on creating an organizational culture and measurement system to support the brand-building effort. I guarantee that your brand will benefit form the this book." -- David Aaker, E. T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California at Berkeley
Illustrated
Yes
Dewey Decimal
658.8/27
Intended Audience
Trade
Lc Classification Number
Hd69.B7d38 2002
Table of Content
Foreword--David A. Aaker Preface Acknowledgements Introduction: Overview of Brand Asset Management Phase One: Developing a Brand Vision 1. Step One: Elements of a Brand Vision Phase Two: Determining Your BrandPicture 2. Step Two: Determining Your Brand's Image 3. Step Three: Creating Your Brand's Contract 4. Step Four: Crafting a Brand-Based Customer Model Phase Three: Developing a Brand Asset Management Strategy 5. Step Five: Positioning Your Brand for Success 6. Step Six: Extending Your Brand 7. Step Seven: Communicating Your Brand's Positioning 8. Step Eight: Leveraging Your Brand to Maximize Channel Influence 9. Step Nine: Pricing Your Brand at a Premium Phase Four: Supporting a Brand Asset Management Culture 10. Step Ten: Measuring Your Return on Brand Investment (ROBI) 11. Step Eleven: Establishing a Brand-Based Culture About the Author Index
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- 0***a (548)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéThis item arrived as described, fast and packaged very well . I only received half of my order on one day so I contacted the seller who and with fast and a great help. I received the rest of my order a few days later due to the carrier missing the third box in his vehicle. I am a very happy customer who has done business with in the past multiple time and will do business with again in the future. I trust and like this seller. You will be happy with the value and condition of your purchase.
- u***a (247)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI have purchased from them many times. This time, and on occasion I have had an issue with the product, but the seller is graceful about correcting errors. They do a huge volume and sometimes have sent the wrong book or one of their multiples that does not match the description. With swift communication, the seller always resolves the issue. The shipping speed & packaging is excellent. I will continue buying from this seller!
- c***m (421)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 06 03, Tues, Received 06/07 Sat to Hawaii using free shipping; USPS Ground Mail, Hardcover Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
Évaluations comme vendeur (7 738 765)
- 0***a (548)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéThis item arrived as described, fast and packaged very well . I only received half of my order on one day so I contacted the seller who and with fast and a great help. I received the rest of my order a few days later due to the carrier missing the third box in his vehicle. I am a very happy customer who has done business with in the past multiple time and will do business with again in the future. I trust and like this seller. You will be happy with the value and condition of your purchase.
- u***a (247)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI have purchased from them many times. This time, and on occasion I have had an issue with the product, but the seller is graceful about correcting errors. They do a huge volume and sometimes have sent the wrong book or one of their multiples that does not match the description. With swift communication, the seller always resolves the issue. The shipping speed & packaging is excellent. I will continue buying from this seller!
- c***m (421)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 06 03, Tues, Received 06/07 Sat to Hawaii using free shipping; USPS Ground Mail, Hardcover Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!