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Firebrands : Bâtir la fidélité de la marque à l'ère d'Internet
by Moon, Michael; Millison, Doug;... | HC | VeryGood
9,70 $US
Environ13,37 $C
État :
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... En savoir plussur l'état
Très bon
Un livre qui n’a pas l’air neuf et qui a été lu, mais qui est en excellent état. La couverture ne présente aucun dommage apparent et la jaquette (si applicable) est incluse (dans le cas des livres à reliure). Il n'y a aucune page manquante ou endommagée, aucun pli, aucune déchirure, aucun passage surligné ou souligné et aucune inscription en marge. Il est possible que le contreplat porte d'infimes marques d'identification. Le livre présente des traces d'usure infimes.
- Achat immédiatFirebrands : Bâtir la fidélité de la marque à l'ère d'Internet
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Expédition :
Sans frais Economy Shipping.
Lieu : Aurora, Illinois, États-Unis
Livraison :
Livraison prévue entre le ven. 8 août et le mar. 12 août à 94104
Renvois :
Renvoi sous 30 jours. Le vendeur paie les frais de renvoi.
Paiements :
Magasinez en toute confiance
Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :196752012113
Dernière mise à jour : juil. 17, 2025 04:46:52 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Très bon
- Remarques du vendeur
- Binding
- Hardcover
- Book Title
- Firebrands
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780072124491
À propos de ce produit
Product Identifiers
Publisher
McGraw-Hill Osborne
ISBN-10
0072124490
ISBN-13
9780072124491
eBay Product ID (ePID)
1720906
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
Firebrands: Building Brand Loyalty in the Internet Age
Publication Year
2000
Subject
Industries / Computers & Information Technology, Internet / General, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
22.4 Oz
Item Length
9.4 in
Item Width
6.6 in
Additional Product Features
Intended Audience
College Audience
LCCN
2001-270467
Illustrated
Yes
Table Of Content
Chapter 1: Firebrands and the New Brand eState. Chapter 2: Brand Fundamentals. Chapter 3: Building Brands Offline - the Branding Tradition. Chapter 4: Firebrands. Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
Synopsis
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out.
LC Classification Number
HF5415.1265.M66 2000
Description de l'objet du vendeur
Évaluations comme vendeur (5 697 050)
- c***m (421)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (#146005407795)
- v***v (2060)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.
Évaluations comme vendeur (5 697 050)
- c***m (421)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (#146005407795)
- v***v (2060)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.