Cases in Marketing Management (The Ivey Casebook Series), Baack, Donald E., Clow

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Caractéristiques de l'objet

État
Très bon: Un livre qui n’a pas l’air neuf et qui a été lu, mais qui est en excellent état. La ...
ISBN
9781412996037

À propos de ce produit

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1412996031
ISBN-13
9781412996037
eBay Product ID (ePID)
99408900

Product Key Features

Number of Pages
560 Pages
Language
English
Publication Name
Cases in Marketing Management
Publication Year
2011
Subject
Marketing / General, General
Type
Not Available
Author
Kenneth E. Clow, Donald E. Baack
Subject Area
Reference, Business & Economics
Series
The Ivey Casebook Ser.
Format
Book, Other

Dimensions

Item Height
1 in
Item Weight
29 Oz
Item Length
9.2 in
Item Width
7.5 in

Additional Product Features

LCCN
2010-051833
Reviews
The cases are very current and deal with relevant marketing problems and issues. You cover the whole spectrum of topic areas in marketing ... I know of no other case book with such a variety of cases which are current. Well done, I think this is an exciting and very comprehensive case book - it looks very interesting. I do not find any deficiencies. I think the authors have thought the content through - and attempted to find a well-rounded and inclusive variety of cases., "The cases are very current and deal with relevant marketing problems and issues. You cover the whole spectrum of topic areas in marketing ... I know of no other case book with such a variety of cases which are current. Well done" -- Steven Lysonski "The prospectus makes one hugely compelling statement for me right at the beginning: 'Commentary and analysis will accompany each case, as provided by Clow and Baack.' Now if this can actually be achieved in a meaningful way, we have something unique and valuable here." -- AI Rosenbloom "I think this is an exciting and very comprehensive case book - it looks very interesting. I do not find any deficiencies. I think the authors have thought the content through - and attempted to find a well-rounded and inclusive variety of cases." -- Michele B. Kunz, The prospectus makes one hugely compelling statement for me right at the beginning: 'Commentary and analysis will accompany each case, as provided by Clow and Baack.' Now if this can actually be achieved in a meaningful way, we have something unique and valuable here.
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Preface Acknowledgments 1. The Nature of Marketing Management Chantale and Clinton Call for Service 2. Market Analysis GENICON: A Surgical Strike into Emerging Markets Hyundaicard's Marketing Strategy TerraCycle Inc. 3. Data Warehousing AIR MILES Canada: Rebranding the Air Miles Reward Program Conroy's Acura: Lifetime Customer Value and Return on Marketing 4. Building a Customer-Oriented Marketing Department A Difficult Hiring Decision at Central Bank Boman Communications 5. Customer Acquisition Strategies and Tactics Ruth's Chris: The High Stakes of International Expansion The Ultimate Fighting Championships (UFC): The Evolution of a Sport Best Buy, Inc.: Dual Branding in China 6. Pricing Hanson Production: Pricing for Opening Day Sy.Med Development, Inc. Arvind Mills: Re-Evaluating Profitability 7. Advertising, Alternative and Direct Marketing La Hacienda Del Sol Shoppers Stop: Targeting the Young Eat2Eat.com 8. Sales Promotions SC Johnson: Planning Coupon Promotions Phillips Food, Inc.: Introducing King Crab to the Trade Boots: Hair Care Sales Promotion 9. Personal Selling Global Source Healthcare: Allocating Sales Resources Spectrum Brands, Inc.: The Sales Force Dilemma BioMed Co. Ltd.: Designing a New Sales Compensation Plan 10. Internal Communications Retail Execution: Linens 'N Things GDR versus Kodak: Bart Film Scanner 11. External Communications Walmart Puerto Rico: Promoting Development through a Public-Private Partnership "Hips Feel Good": Dove's Campaign for Real Beauty New Balance: Developing an Integrated CSR Strategy 12. Distribution and Supply Chain Management YvesCreations, LLC.: Alex Goes to Hollywood Eureka Forbes, Ltd: Growing the Water Purifier Business Kraft Foods: The Coffee Pod Launch 13. Web Site and Internet Management Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? Anduro Marketing: Internet Services vs. Software Sales Molson Canada: Social Media Marketing 14. Customer Retention and Recovery Ten Thousand Villages of Cincinnati: The First Year and Beyond Personal Shoppers at Sears: The Elf Initiative 15. Marketing Control Microsoft and the Xbox 360 Ring of Death Kenexa About the Editors
Intended Audience
College Audience
Synopsis
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach . It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases. A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions., This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases. A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.
LC Classification Number
HF5415.13.C33 2012

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