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Marketing Internet pour nuls - Catalano, Frank|Smith, Bud E. - Bon état - Voir...
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Numéro de l'objet eBay :156639953337
Dernière mise à jour : août 04, 2025 12:33:01 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Release Year
- 2000
- Book Title
- Internet Marketing For Dummies
- ISBN
- 9780764507786
À propos de ce produit
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0764507788
ISBN-13
9780764507786
eBay Product ID (ePID)
1860867
Product Key Features
Number of Pages
360 Pages
Publication Name
Internet Marketing for Dummies
Language
English
Subject
Internet / General, E-Commerce / Internet Marketing
Publication Year
2000
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
19.2 Oz
Item Length
9.2 in
Item Width
7.3 in
Additional Product Features
Edition Number
2
Intended Audience
Trade
LCCN
00-107257
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8/4
Table Of Content
Introduction. PART I: Getting Started with Internet Marketing. Chapter 1: Getting Net-Savvy. Chapter 2: Market Size Matters. Chapter 3: Your Internet Marketing Plan. Chapter 4: Mastering Your Domain. PART II: Marketing on the World Wide Web. Chapter 5: Planning a Business Web Site. Chapter 6: Creating a Basic Web Site. Chapter 7: Marketing on Your Web Site. Chapter 8: Getting the Most Out of Your Web Site. PART III: Marketing with E-Mail. Chapter 9: E-Mail Marketing 101. Chapter 10: E-Mail by the Pallet. Chapter 11: Building Community with E-Mail Lists. PART IV: Even More Internet Marketing. Chapter 12: Speaking Up with Discussion Groups and Chat. Chapter 13: Controlling the Message with Internet Advertising. Chapter 14: Spreading the Word with Internet PR. PART V: The Part of Tens. Chapter 15: Ten Advantages of Internet Marketing. Chapter 16: Ten Disadvantages of Internet Marketing. Chapter 17: Ten Offline Marketing Resources. The Internet Marketing For Dummies Internet Directory. Index. Book Registration Information.
Synopsis
The secrets of effective e-mail campaigns - revealedIncludes an 18-page directory of Net marketing resourcesYour fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PRThe Dummies Wayâ„¢ Explanations in plain English 'Get in, get out' information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and funGet smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Dailyâ„¢ e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers, This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
LC Classification Number
TK5105.888.C38 2001
Description de l'objet du vendeur
Évaluations comme vendeur (44 882)
- e***d (292)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéGreat price for this huge book. Shipping was delayed but not too unreasonable though the book could have been packed a bit better with some bubble wrap as it tore through the very thin mailer envelope. Would recommend seller to cushion heavy books better when using thin mailer envelopes to avoid the tearing and potentially loosing books. Book is as described! Satisfied with my purchase and would buy from again if packaging was more sturdy. Thank you :)
- p***r (143)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéAs described ,nice price, quickly shipped but not in a padded envelope, nor with a cardboard padding inside a regular envelope, so corners of book were free to be bumped in transit. They were not. The book looked good even with a tear at one corner of the envelope. Both the seller and the buyer were lucky.
- s***k (123)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéHigh quality book arrived in good condition as described. The book's appearance is satisfactory. A great value! Shipping: Seller shipped promptly. But I received an eBay message saying: USPS made a delivery attempt but were unable to proceed due to an insufficient address. Huh? Also, shipping history said book was "Held at Post Office At Customer Request." I didn't request this to be done! Next day I went to my USPS office. They fished around & found package. My address was correct. Weird.Photographing People (Kodak No Nonsense Photography Guides) - O'Connor, Mich... (#156481824914)
Évaluations comme vendeur (44 882)
- e***d (292)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéGreat price for this huge book. Shipping was delayed but not too unreasonable though the book could have been packed a bit better with some bubble wrap as it tore through the very thin mailer envelope. Would recommend seller to cushion heavy books better when using thin mailer envelopes to avoid the tearing and potentially loosing books. Book is as described! Satisfied with my purchase and would buy from again if packaging was more sturdy. Thank you :)
- p***r (143)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéAs described ,nice price, quickly shipped but not in a padded envelope, nor with a cardboard padding inside a regular envelope, so corners of book were free to be bumped in transit. They were not. The book looked good even with a tear at one corner of the envelope. Both the seller and the buyer were lucky.
- s***k (123)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéHigh quality book arrived in good condition as described. The book's appearance is satisfactory. A great value! Shipping: Seller shipped promptly. But I received an eBay message saying: USPS made a delivery attempt but were unable to proceed due to an insufficient address. Huh? Also, shipping history said book was "Held at Post Office At Customer Request." I didn't request this to be done! Next day I went to my USPS office. They fished around & found package. My address was correct. Weird.Photographing People (Kodak No Nonsense Photography Guides) - O'Connor, Mich... (#156481824914)