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Expérimentez le message : comment le marketing expérientiel change le monde de la marque
by Lendermann, Max | HC | Good
7,14 $US
Environ9,83 $C
État :
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... En savoir plussur l'état
Bon
Un livre qui a été lu, mais qui est en bon état. La couverture présente des dommages infimes, par exemple des éraflures, mais aucun trou ni aucune déchirure. Dans le cas des livres à reliure, la jaquette peut ne pas être incluse. La reliure présente des traces d'usure minimes. La plupart des pages ne sont pas endommagées et les plis, les déchirures, les passages soulignés ou surlignés et les inscriptions en marge sont minimes. Il n'y a aucune page manquante.
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Expédition :
Sans frais Economy Shipping.
Lieu : Aurora, Illinois, États-Unis
Livraison :
Livraison prévue entre le sam. 9 août et le mer. 13 août à 94104
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Numéro de l'objet eBay :146315492707
Dernière mise à jour : juil. 08, 2025 17:14:48 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Bon
- Remarques du vendeur
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780786715367
À propos de ce produit
Product Identifiers
Publisher
Basic Books
ISBN-10
0786715367
ISBN-13
9780786715367
eBay Product ID (ePID)
48423879
Product Key Features
Book Title
Experience the Message : How Experiential Marketing Is Changing the Brand World
Number of Pages
336 Pages
Language
English
Publication Year
2005
Topic
Marketing / General, General
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
280.6 Oz
Item Length
8 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-274049
Dewey Edition
22
Dewey Decimal
658.8/27
Synopsis
"Experience the Message" is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand--its essence and its benefits--to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand., Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand--its essence and its benefits--to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand., Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.|9780786715367|
LC Classification Number
HD69.B7L46 2006
Description de l'objet du vendeur
Évaluations comme vendeur (5 698 227)
- c***m (422)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (#146005407795)
- v***v (2060)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.
Évaluations comme vendeur (5 698 227)
- c***m (422)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (#146005407795)
- v***v (2060)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.