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Marketing de base de données stratégique : le plan directeur pour démarrer et .
22,15 GBP
Environ39,97 $C
État :
Très bon
Un livre qui n’a pas l’air neuf et qui a été lu, mais qui est en excellent état. La couverture ne présente aucun dommage apparent et la jaquette (si applicable) est incluse (dans le cas des livres à reliure). Il n'y a aucune page manquante ou endommagée, aucun pli, aucune déchirure, aucun passage surligné ou souligné et aucune inscription en marge. Il est possible que le contreplat porte d'infimes marques d'identification. Le livre présente des traces d'usure infimes.
Expédition :
L'expédition n'est pas offerte vers : États-Unis.
Lieu : South East, Royaume-Uni
Livraison :
Variable
Renvois :
Renvoi sous 30jours. L'acheteur paie les frais de renvoi.
Paiements :
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Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :395177801881
Dernière mise à jour : juin 30, 2024 11:41:08 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Book Title
- Strategic Database Marketing: The Masterplan for Starting and .
- ISBN
- 9781557385512
- Publication Year
- 1994
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program
- Item Height
- 230 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Computer Science, Marketing
- Item Weight
- 695 g
- Number of Pages
- 300 Pages
À propos de ce produit
Product Information
In his highly acclaimed book, The Complete Database Marketer, Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Now, in Strategic Database Marketing, Hughes explains how to really make money with a database. For those who already know something about database marketing but want to discover how to turn a database into a profit center, Strategic Database Marketing is the bible. Among key topics are: a universal method for determining customer lifetime value and using it to evaluate proposed strategy options; regency, frequency, monetary analysis and its use in building sales from existing customers; profiling, modeling, surveying, testing and use of controls in marketing to customers, and prospects to build profits and reduce marketing costs; and why databases fail, and how to be sure that yours doesn't. As you turn the pages of this book, you will find yourself learning some practical, workable principles which you can use to build profitable relationships with customers that will boost your customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781557385512
eBay Product ID (ePID)
90583587
Product Key Features
Publication Name
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program
Format
Hardcover
Language
English
Subject
Computer Science, Marketing
Publication Year
1994
Type
Textbook
Number of Pages
300 Pages
Dimensions
Item Height
230 mm
Item Weight
695 g
Additional Product Features
Country/Region of Manufacture
United States
Description de l'objet du vendeur
Informations sur le vendeur professionnel
Numéro de TVA :
- GB 724498118
Évaluations comme vendeur (1 889 750)
- 0***e (158)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéI changed my mind, and cancelled this item very soon after the order was placed. The Seller was able to respond to this request promptly and my money was reimbursed without fuss. I have purchased from Awesome a number of times, and (as reflected in the customer ratings) find customer service very good, books ordered to date are accurate to description - i.e. very good to nearly new condition. With their competitive prices I will continue to buy from this seller in the future.
- 1***n (253)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéFirstly, I believe in HONEST reviews. Unfortunately the book had loads of underlining in it, but I was refunded straight away, I have bought from this company plenty of times, buying 100's of books and I've never had any problems before, mistakes happen and it was rectified immediately, therefore I will still continue to buy from them and also HIGHLY recommend this company, communication was quick and professional and it was well packaged with fast delivery. Thank you.The Pioppi Diet: A 21-Day Lifestyle Plan-Dr Aseem Malhotra, Donal O'Neill (#332746717389)
- d***e (683)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéThis seller gave excellent communication & a full refund when the book I ordered was found to be damaged at the warehouse. They sent a very apologetic email explaining the issue & refunded me straight away. I have used this seller before & they have always been reliable & prompt with delivery. The items have also been in even better condition than described for an amazingly reasonable price. This was not their fault, so I would definitely buy from this seller again & recommend them to others.The Penguin Book of Art Writing-Karen Wright, Martin Gayford, 97 (#315028511989)